Business Management and Marketing

Accredited by the Institute of Data and Marketing (IDM), our BA(Hons) Business Management and Marketing provides a solid foundation in business with a specialist focus on marketing. Experience a range of business and marketing disciplines and shape your degree to design your own career.

Why study business management and marketing?
Marketing is crucial to any business and one of the most exciting sectors in a fast-paced global economy. A degree in business management and marketing gives you an understanding of organisations and their management, and how marketing is used to demonstrate the quality and value of products, brands, and services.

Why UWE Bristol?
BA(Hons) Business Management and Marketing provides a solid foundation in both business management and marketing. This allows you to experience a range of disciplines and choose your career path as you progress.

You'll develop an understanding of the core subjects relevant to both business and marketing disciplines operating within a global context. Working both collaboratively and independently, you'll develop key employability skills including improved digital literacy, critical thinking, creativity, ethical values, an entrepreneurial outlook and confident communications skills.

You'll have the opportunity to specialise in an area of interest, including exploring the world of digital communications and artificial intelligence, agency marketing, brand management, project management, research, analytical skills and the importance of social value and sustainability.

You'll be encouraged to embrace emerging technologies and industry practices that are helping to shape a more sustainable future.

You'll analyse real business issues and learn about the market process, including traditional and digital marketing methods and global approaches.

Gain real-world experience which could include a placement, internship, paid work, volunteering, cross-cultural teamwork, overseas study, attending pitches, guest lectures, and networking opportunities.

Graduate 'career-ready' to step into your first business or marketing role. Alternatively, you may choose to progress your academic studies further.

Where can it take me?
As a graduate from our business and management degree, you'll be highly employable. You may secure employment as a marketing executive, fundraiser, brand manager, digital consultant, analyst, social media expert or even start your own business. Alternatively, you may choose to progress your academic studies further.

University is a time to try new things, meet new people and make new goals. With Clearing at UWE Bristol, you'll get the chance to take control of your future and choose an exciting path for yourself.

UWE Bristol offers over 100 professionally accredited courses, including Architecture, Accounting and Finance, Games Technology, Mathematics and Sport Rehabilitation. Whether you're studying an arts, business, healthcare or science degree, all undergraduate courses are designed with employability in mind. You can work a year in industry, study across the world, and get one-to-one careers advice on campus. It's no wonder an outstanding 89% of students find work or further study just 15 months after graduating (Graduate Outcomes Survey 2022/23, published 2025).

You'll also be studying in a top 10 most popular city in the UK (YouGov, 2026). With famous festivals, renowned galleries, lively nightclubs and independent restaurants right on your doorstep, you're guaranteed an incredible student experience in Bristol. With famous festivals, renowned galleries, lively nightclubs and independent restaurants right on your doorstep, you're guaranteed an incredible student experience in Bristol.

Your Future, Right Here. Study at UWE Bristol. Choose to do Clearing right.