Digital Marketing and Business Management BA (Hons)

**Our Digital Marketing and Business Management degree gives you strong marketing expertise and business skills for the digital era. Start building your future as a highly effective marketer and manager.**<br/><br/>From viral videos to influencers promoting their favourite products, youve seen and shared the work of digital marketers. This degree teaches you how to become ones of them. Youll cover topics like social media marketing, business strategy and market research; developing your marketing expertise and business management at the same time. <br/><br/>**Outstanding work placements & study abroad options**<br/><br/>**Focussed squarely on employability**, theres an option to go on a work placement and gain valuable industry experience, or you can choose to study overseas. <br/><br/>**Find out how businesses really operate** through: <br/><br/><br/>- Expert guest speakers. <br/><br/><br/>- Projects tackling real-world business problems. <br/><br/><br/>- Work placements. <br/><br/><br/>- Campaign pitches. <br/><br/><br/>- Offsite visits. <br/><br/><br/>Learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms. At the same time, youll cover all the different business functions, and gain an appreciation of how closely business and marketing decisions intertwine.<br/><br/>Successfully completing the course takes you **partway towards a professional CIM qualification**. All of this enhances your CV so youll be work-ready.<br/><br/>Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges. <br/><br/>**A flexible degree**<br/><br/>You can tailor your studies to suit your interests and career plans.<br/><br/>This flexible degree is part of a larger portfolio of 12 courses covering business, accounting and marketing. <br/><br/>**Top 3 in Scotland for overall student satisfaction**<br/><br/>Our Business Management courses ranked **top 3 in Scotland for overall student satisfaction** (NSS 2023). Plus, Abertay is widely regarded as THE place to come for high quality teaching. But dont take our word for it: <br/><br/><br/>- **Scotlands Top Modern University - Student Satisfaction** (National Student Survey 2023).<br/><br/><br/>- **UK University of the Year 2021 - Teaching Quality** (The Times/Sunday Times Good University Guide). <br/><br/><br/>- **UK Top 10 - Student Satisfaction & Teaching** (Guardian Good University Guide 2021). <br/>

Clearing is your opportunity to join a top 10 Scottish university (Uni Compare 2026).<br/><br/>Right in the heart of Dundee, Abertay is a friendly, welcoming campus with a reputation for innovation, employability, and industry-inspired courses. From Computer Science with Cybersecurity to Biomedical Science and Mental Health Nursing, Abertay offers cutting-edge degrees designed with your future career in mind.<br/><br/>You’ll benefit from small class sizes, supportive staff, and a real-world learning environment that sets you apart in the job market. With lower living costs and a vibrant student scene, Dundee is the perfect place to live and learn.<br/><br/>What are you waiting for? Click Visit Website now to discover your dream course and kickstart your future with Abertay University.