Business and Marketing BSc (Hons)

At ARU London, we realise that the marketing function of an organisation is a dynamic, creative and fast-moving process. This courses syllabus evaluates the key marketing skills of forward-thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and digital marketing.<br/><br/>Our lecturers are experts in their fields and all have industry experience. With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. With marketing knowledge and skills grounded in key business concepts, this course lays the balanced foundations for a successful career.<br/><br/>On successful completion of this course, you might choose to move onto our postgraduate studies, such as our Master of Business Administration (MBA) – International Marketing.

At ARU, you’ll be supported from day one with wellbeing services, money advice and careers guidance to help you through university and beyond. <br/><br/>Their courses are built around real-world experience and the skills employers value. ARU are proud to be in the top 20% of UK universities for teaching quality (TEF 2023), and ranked #1 in the East of England for graduates in professional jobs (Graduate Outcomes Survey 2024). You'll have access to fantastic facilities thanks to £95m of investment - think SuperLabs, TV studios, law courts, mock hospital wards and more. <br/><br/>Wherever you're heading, ARU will help you get there.