Marketing

Become a socially-conscious marketer. Learn practical digital marketing skills and gain experience of cutting-edge tech with our Marketing degree.


• Prepare for a career in the fast-paced and ever-evolving business of marketing.



• Enhance your creative and digital skills by gaining experience of cutting-edge marketing technology.



• Work towards a qualification from the Chartered Institute of Marketing (CIM) alongside your degree.



Marketing has the power to shape everything in business, from consumer choice to product development, brand, and sustainable consumption. On this BA (Hons) Marketing course, you’ll develop a marketer's toolkit and work collaboratively to explore sustainable and ethical marketing practices that create brands with purpose.

You’ll learn marketing fundamentals while having the flexibility to choose modules that interest you most. You might lean more towards expanding your knowledge in international marketing and cross-cultural management, or specialise in developing marketing plans for sustainable brands. You may choose to focus on deepening your understanding of digital and immersive technologies, new trends in influencer marketing and emerging platforms. Whichever direction you choose, you'll be gaining skills that you can apply to any industry.

The course supports you to develop highly sought-after digital marketing skills and gives you opportunities to explore the use, in marketing, of emerging technologies such as Artificial Intelligence (AI) and Virtual reality (VR). By the time you leave us, you’ll not only understand the theory behind effective marketing – you’ll also have a range of practical, professional skills that you can use in your marketing career.

Bath Spa University offers a huge range of Clearing courses across Creative and Performing Arts, Education, Humanities, Sciences and Business. Explore their range of career-focused degrees and get in touch today.

A degree from Bath Spa Uni offers practical, real-life experience that builds your skills through placements and trips. You'll be taught by knowledgeable and passionate educators who bring their industry expertise directly to you.

Bath Spa offers a thriving community across two campuses with excellent facilities and a buzzing social scene. The Bath Spa SU offers over 70 clubs and societies for you to choose from to help you get settled in.

Bath Spa prioritise student well-being and provides plenty of support to make sure you can realise your full potential. The Student Wellbeing Team will support you through whatever challenges you face.

Discover more and get in touch today!