Advertising and Marketing Management (with Foundation Year) BA (Hons)

This is a four-year programme that includes a year of foundational study and leads directly into the degree course. Our foundation year offers the chance to strengthen your skills, knowledge and confidence, before you advance to stage one of your honours degree.

Developed with and accredited by the Chartered Institute of Marketing (CIM), our BA (Hons) Advertising and Marketing Management degree at Cardiff Met ensures you gain the latest industry knowledge and practical skills with our industry-aligned curriculum.

Designed to develop creative advertising strategists, our degree focuses on creative ideation techniques to generate innovative advertising solutions, data-driven decision-making and ethical advertising practices.

Learn how to navigate the ever-evolving landscape of advertising and marketing – understand consumer behaviour, develop expertise in digital advertising and strategic communication and learn to think creatively and adopt the latest tools in modern integrated B2B and B2C advertising campaigns.

We’ll equip you with the adaptability and critical thinking skills needed for senior management roles within the Advertising and Marketing industry, ensuring you are industry ready.

You will leave us as an industry ready professional with a wide base of marketing knowledge, specialist advertising expertise and real-world experience to stand out in the graduate job market.

We offer this degree with two study options. You can choose four years full-time or five years full-time which would include a one-year industry placement before your final year that will give you hands-on experience in a real-life working environment. This year in industry gives you practical skills that many employers seek, giving you a competitive edge upon graduation.

There’s still time to secure an award-winning university experience at Cardiff Met, ranked a top 3 Welsh university (Uni Compare Rankings 2026).

Whatever your goals, you’ll be supported to reach your full potential through expert teaching and a supportive environment. Gain real-world experience via placements and live briefs, and graduate with the skills to make a positive impact.

Professionally accredited courses prepare you for the world of work, alongside year-round careers support, entrepreneurship opportunities and options to study abroad.

Cardiff is also one of the UK’s most affordable cities (NatWest Student Living Index 2025), offering vibrant food, nightlife, green spaces and more on a student budget.

Into sport? Cardiff Met is a leading UK university for student sport, supporting both academic and athletic success.