Sport Media

The Sport Media Degree will enable you to develop the critical understanding, and professional knowledge of the sports media, marketing and communications industry, along with giving you the opportunity to develop the essential journalism, broadcast production and digital skills needed to enter the ever expanding, fast changing sports media environment.

This could include broadcast journalism positions with major broadcasters, producer roles creating content for sports brands and digital platforms or working in the media office of major sports organisations, sports events and sports governing bodies dealing with press, media and sponsors. The sports management element of the programme will allow you to learn about development and management of the structures and environments in elite sport and the governance and administration of sport at a national and international level. This component is designed to give you a grounding in how professional sport is financed and an opportunity to examine the areas where sport media, business and marketing overlap.

You will gain a fundamental understanding of how the sport media industry is organised from a local, national and global perspective, from TV coverage to broadcast rights, to the structure of professional teams and tournaments. You will acquire an appreciation of the sport consumer; this will include the consumer as a fan, both at the game or online, and as a participant.

We aim to help establish the guiding principles of what it takes to break into, survive and thrive in the industry today. Concepts such as ethics, media law, image rights, digital storytelling and sport on social media platforms will be explored alongside your own personal and professional development, not only in a media sports context but also in a way that will enable you to take your knowledge and skills into other sectors as well. The programme will provide you with a well-defined, contemporary foundation on which you can build your career.​

Excellent on-site media facilities, first class sporting facilities on campus and top class venues in Cardiff and the surrounding region combine with a network of broadcast and media industry partners to provide a comprehensive work-related and work-based learning programme. This is designed to enable you to apply the knowledge gained from the degree curriculum in real-world settings and gain valuable experience to use as a foundation for further study or future employment.

Cardiff Met also offers a foundation year for those who aspire to enrol on a Sport based honours degree, who do not have the requirements to start at Year 1. The foundation year will run at the Llandaff campus within the School of Management, and the subsequent years will be based at the Cyncoed campus within the School of Sport and Health Sciences.

There’s still time to secure an award-winning university experience at Cardiff Met, ranked a top 3 Welsh university (Uni Compare Rankings 2026).

Whatever your goals, you’ll be supported to reach your full potential through expert teaching and a supportive environment. Gain real-world experience via placements and live briefs, and graduate with the skills to make a positive impact.

Professionally accredited courses prepare you for the world of work, alongside year-round careers support, entrepreneurship opportunities and options to study abroad.

Cardiff is also one of the UK’s most affordable cities (NatWest Student Living Index 2025), offering vibrant food, nightlife, green spaces and more on a student budget.

Into sport? Cardiff Met is a leading UK university for student sport, supporting both academic and athletic success.