The BA (Hons) Digital Marketing Management degree at Cardiff Met has been developed in conjunction with the Institute of Direct and Digital Marketing (IDM) syllabuses and the needs of the digital industry. Digital marketing channels have revolutionised the manner in which all businesses - whether domestic or global, large or small independent enterprises - operate and market their business activities. An ever increasing number of organisations are embracing digital marketing platforms in order to enhance and support their core marketing communications objectives. As such digital ma...
The BA (Hons) Digital Marketing Management degree at Cardiff Met has been developed in conjunction with the Institute of Direct and Digital Marketing (IDM) syllabuses and the needs of the digital industry. Digital marketing channels have revolutionised the manner in which all businesses - whether domestic or global, large or small independent enterprises - operate and market their business activities. An ever increasing number of organisations are embracing digital marketing platforms in order to enhance and support their core marketing communications objectives. As such digital marketing management has evolved from a peripheral element of organisational marketing to a pivotal must do activity. Employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. You will learn a wide range of key digital marketing tools and techniques including Digital Analytics, Search Marketing: Content and SEO & PPC and Mobile and Social Marketing.<br/><br/>Becoming a Met Marketer will enable you to gain the academic knowledge and practical skills needed to gain employment in the marketing industry and has a great reputation for its vocational orientation. Upon graduating you will have a wide base of digital, marketing and management knowledge in what marketers say will be the most important knowledge capabilities in five years: Digital Marketing, Branding, Marketing communications, Global and International Marketing, PR and Corporate Reputation. The BA (Hons) Digital Marketing Management degree will also enable you to use this knowledge to create a joined-up digital marketing plan.<br/><br/>The Lecturers have both academic knowledge and industry experiences to teach you the skills you need for the workplace after graduation. You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. For those who wish, there is the additional opportunity to take a sandwich degree in which the third year could be spent undertaking an appropriate marketing industry placement. Cardiff School of Management has a dedicated work placement team to help you. <br/><br/>We offer this programme with two study options. You can choose three years full-time or four years full-time which would include a one-year professional placement between years two and three that will give you hands-on experience in a real-life working environment. This sandwich year would give you practical skills that many employers seek, giving you a competitive edge upon graduation.
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Course Details
Information
Study Mode
Full-time
Duration
3 Years
Start Date
23/09/2024
Campus
Cardiff Met - Llandaff
Provider Details
Codes/info
Course Code
N501
Institution Code
C20
Points of Entry
Year 1
A levelGrade combinations totalling 112 points considered with a minimum CCC UCAS TariffAccess to HE DiplomaPass the Access to HE Diploma with 45 credits at level 3 to reach a minimum of 112 points, grade combinations accepted International Baccalaureate Diploma ProgrammeA minimum tariff of 112 to include 2 x H5 Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)DMM Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)112 points with a minimum of two H2 grades. Minimum grade H4 considered within points GCSE/National 4/National 5Five GCSEs at grade C or above/grade 4 or above to include English Language and Maths. For Welsh applicants we will accept either GCSE Mathematics or Mathematics-Numeracy. Five Scottish National 5 subjects at grade C or above to include English Language a OCR Cambridge Technical DiplomaD*D* OCR Cambridge Technical Extended DiplomaDMM Scottish Advanced HigherGrade combinations totalling 112 points considered with a minimum DD Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)112 points from at least 3 A levels or equivalent to include minimum grades CCC. Skills Challenge Certificate accepted as the third subject T Level |
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Region | Costs | Academic Year | Year | |
---|---|---|---|---|
England, Northern Ireland, Scotland, Wales, Channel Islands, Republic of Ireland | £9,000 | 2024/25 | Year 1 | |
EU, International | £16,000 | 2024/25 | Year 1 |
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