Business Analytics and Management

Course information
Learn how to apply data-driven decision-making and develop analytics and management skills relevant to a range of business roles.

This course is designed for those interested in pursuing roles in business analytics. It combines numeracy with management-related skills to support your development as a data analyst who can contribute to organisational decision-making.

The key course content areas relate to:

The core analytics knowledge and skills, developed through real-world scenarios and case studies
Core business management knowledge and skills which are developed, such as exploring areas relating to supply chain analytics, data visualisation and AI
An understanding of how business analytics can assist global organisations to solve global business problems, enhance sustainability and achieve corporate goals.

Why you should study this course


* Real-world teaching: this is done through various projects, simulations and case studies, you will have the opportunity to immerse in real-world applications of analytical tools and techniques to solve challenging business problems.


* Develop your technological literacy: develop this through a variety of software packages and specialised teaching spaces, which can enable you to enter work with a familiarity of relevant data analytical tools.


* Start to develop a management career: gain knowledge and skills from subjects covering a breadth of general management subjects. You will study subjects relating to supply chain management, the use of organisational resources, project management and people management.


Frame data driven analysis in broader management: learn the critical parts of what can drive the success of analysis of data by examining how it is framed in broader, external issues, such as issues of sustainability, social responsibility, or global political and economic changes.
* Understand how business analytics works in real life: use the tools and concepts presented in class, to help give you an insight into the real part they play in organisational success and decision making. Having this oversight is crucial to the employability of all successfully completing the programme.

Coventry University, part of Coventry University Group, is a modern, globally connected university with a mission to create better futures. Founded in 1843 through innovation and enterprise, they continue to work closely with industry to equip their graduates with the real-world skills and creative thinking they need to make a difference.

Coventry is also a Top 5 Student City in England (QS Best Student Cities Index 2026), and they guarantee accommodation if you apply through Clearing. With campuses across Coventry, London, Scarborough, Dagenham, and Greenwich, you can choose to study where it suits you best.

They're rated overall Gold in TEF 2023, recognising the quality of their teaching and student experience. From academic and wellbeing support to their Phoenix+ programme of employability activities and dedicated Success Coaches, they’re with you every step of the way.