International Fashion Management and Marketing (with foundation year) BA (Hons)

On this course, you’ll live and breathe fashion. Surrounded by London’s vibrant streets, and taught by industry experts, you’ll learn to create global success for different types of fashion labels.<br/><br/>The foundation year aims to provide you with a solid grounding for building a career in fashion management. You’ll seek to learn all the key components of successful leadership, along with essential knowledge of general business operations domestically and globally.<br/><br/>The International Fashion Management and Marketing BA (Hons) degree is geared towards the marketing and management of fashion brands, rather than fashion design or production. Your skills should be transferable across wide industry sectors, so you won’t be limited to fashion if you’d like to branch out.<br/><br/>When you graduate, you should be ideally placed to begin a career in junior marketing and management-related roles. You may choose instead to go into merchandising, supply chain, sustainable fashion, brand management or consultancy. You could also build a fashion career in a specialist area of the creative professional marketing services sector, either on the agency or client side. Areas such as public relations (PR), digital marketing, advertising, creative direction, account management and trend forecasting could also be popular careers for you.<br/><br/>For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.

Coventry University are rated overall Gold in the Teaching Excellence Framework (TEF) 2023, recognising the high quality of their teaching and student experience. They also offer strong academic and well-being support, including their Phoenix+ programme and dedicated Success Coaches. Coventry is ranked a Top 5 Student City in England (QS Best Student Cities Index 2025), and they guarantee accommodation if you apply through Clearing.<br/> <br/>Coventry University is a modern, globally connected university with a mission to create better futures. Founded in 1843 through innovation and enterprise, they've built strong industry links to equip you with the real-world skills and creative thinking, and the confidence to make a meaningful impact.

<br/><br/>With campuses in Coventry, London, Scarborough, Dagenham, and Greenwich, you can choose to study in the best location for you.