International Fashion, PR and Communication (Top-up) BA (Hons)

The course is aimed at learners holding Level 5 qualifications in a diverse range of areas, including fashion design, media or business management, and who wish to pursue a career in fashion public relations.<br/><br/>On this course, you’ll learn about brand storytelling, public relations (PR) campaign design and management, media relations development, network establishment, pitching for media coverage, and digital marketing analytics for ROI measurement.<br/><br/>Upon successful completion, you should be ideally placed to begin a career as a PR professional, either in-house with a brand, or in an agency-based role. Typical roles to consider after university include working in brand management, social media management, digital marketing, advertising, creative direction, or account management. You may decide to take on freelance work as your main job, or alongside a full-time job.<br/><br/>For the most up-to-date information about course modules, please visit our website.

Coventry University are rated overall Gold in the Teaching Excellence Framework (TEF) 2023, recognising the high quality of their teaching and student experience. They also offer strong academic and well-being support, including their Phoenix+ programme and dedicated Success Coaches. Coventry is ranked a Top 5 Student City in England (QS Best Student Cities Index 2025), and they guarantee accommodation if you apply through Clearing.<br/> <br/>Coventry University is a modern, globally connected university with a mission to create better futures. Founded in 1843 through innovation and enterprise, they've built strong industry links to equip you with the real-world skills and creative thinking, and the confidence to make a meaningful impact.

<br/><br/>With campuses in Coventry, London, Scarborough, Dagenham, and Greenwich, you can choose to study in the best location for you.