Marketing and Public Relations (HND) HND

Working in a marketing environment can be fast-paced, exciting and fun, and touches on all aspects of the business such as branding, positioning, and working towards building a sustainable image.<br/><br/>This course aims to help you cement a solid foundation of core principles. You will learn about technological systems to successfully develop and implement innovative marketing strategies. The course also introduces relationship management, innovative strategy, enhanced digital marketing practice and effective market segmentation.<br/><br/>This Higher National Diploma (HND) follows the curriculum for Years 1 and 2 of the Marketing and Public Relations BA (Hons) degree course.<br/><br/>For the most up-to-date information about course content, part-time study or our additional academic support, please visit our website.

Coventry University are rated overall Gold in the Teaching Excellence Framework (TEF) 2023, recognising the high quality of their teaching and student experience. They also offer strong academic and well-being support, including their Phoenix+ programme and dedicated Success Coaches. Coventry is ranked a Top 5 Student City in England (QS Best Student Cities Index 2025), and they guarantee accommodation if you apply through Clearing.<br/> <br/>Coventry University is a modern, globally connected university with a mission to create better futures. Founded in 1843 through innovation and enterprise, they've built strong industry links to equip you with the real-world skills and creative thinking, and the confidence to make a meaningful impact.

<br/><br/>With campuses in Coventry, London, Scarborough, Dagenham, and Greenwich, you can choose to study in the best location for you.