Product Design BA (Hons)

We take a user-centred approach to designing innovative, sustainable and forward-thinking products for volume production, including furniture, healthcare products, toys and consumer electronics. <br/><br/>Our long-established degree course will prepare you for a range of roles in the creative industries, including product design, UX design, research, development, modelling, visualisation and design management. <br/><br/><br/>* Ranked 8th for Product Design by the Guardian University Guide 2024.<br/><br/><br/>* Visualising and Prototyping: You will explore a range of hands-on and digital tools and techniques with access to our extensive workshop facilities. <br/><br/><br/>* Human-centred Design: You will design products informed by insights and trends identified through focussed research, that deliver a rich user experience. <br/><br/><br/>* Design for Manufacture: You will balance aesthetic and functional requirements to optimise products for sustainable production.<br/><br/><br/>**Key Course Benefits**<br/>* Our studio-based course will allow you to explore, create, collaborate and develop the skills required to design innovative products, supported by peers and guided by experienced practitioners. <br/><br/><br/>* Extensive workshops include laser cutting, rapid prototyping, CNC/robotic milling, 3D scanning and clay modelling facilities, hack spaces and immersive studios*. <br/><br/><br/>* Digital suites offer industry-standard CAD modelling, rendering, graphics, animation and video-editing software.<br/><br/><br/>* Our visiting speaker programme makes use of our extensive alumni and industry network, with previous talks from Zoe Laughlin (Institute of Making), John Tree (Jasper Morrison) and Map Project Office (subject to availability*).<br/><br/><br/>* Gain an international perspective with our international partner institutions, who provide opportunities for shared learning and the potential for travel and study abroad*. <br/><br/><br/>*For further information please check the course page on the Coventry University website

Coventry University are rated overall Gold in the Teaching Excellence Framework (TEF) 2023, recognising the high quality of their teaching and student experience. They also offer strong academic and well-being support, including their Phoenix+ programme and dedicated Success Coaches. Coventry is ranked a Top 5 Student City in England (QS Best Student Cities Index 2025), and they guarantee accommodation if you apply through Clearing.<br/> <br/>Coventry University is a modern, globally connected university with a mission to create better futures. Founded in 1843 through innovation and enterprise, they've built strong industry links to equip you with the real-world skills and creative thinking, and the confidence to make a meaningful impact.

<br/><br/>With campuses in Coventry, London, Scarborough, Dagenham, and Greenwich, you can choose to study in the best location for you.