Sport Management (with foundation year) BA (Hons)

The foundation year of this Coventry University degree will be delivered from our CU Coventry campus. Course delivery from year 1 of the degree onwards will be from Coventry University campus.<br/><br/>This course aims to provide you with a solid grounding in helping you develop a range of practical business skills and knowledge that can be utilised to develop a wide number of careers in this diverse, global and dynamic industry sector.<br/><br/>The foundation year introduces the world of business with a sharp focus on aspects of management, business communications and marketing in a global context. The foundation year creates opportunities for you to develop key business skills and to put theory, both traditional and contemporary, into practice with real-world scenarios. Students who successfully complete their foundation year will then progress onto the Sport Management BA (Hons) degree within Coventry University’s Business School.<br/><br/>The degree part of the course seeks to explore the policy, planning, management and delivery of sport-related services, products and activities.<br/><br/>**Key benefits of the degree**<br/><br/><br/>* Engagement with local, national and international sports organisations, to help you gain practical experience and have the chance to learn from practitioners and the opportunity to develop your industry networks.<br/><br/><br/>* A variety of specialised sport related modules to help you develop expertise in some of the unique challenges and issues facing the sport industry, alongside the core principals of business management.<br/><br/><br/>* Access to our extensive network of sport organisations in both the UK and throughout the world to gain work placement opportunities, hear from practitioner speakers, participate in site visits and carry out consultancy-based project work.<br/><br/><br/>* Real world experience - The chance to explore and apply management theory, to real world sport industry problems and international case studies<br/><br/><br/>* Industry insight - Students gain insights into industry by visiting a variety of sport venues and listening to industry experts from across the world, with past trips including visits to sport venues such as the Amsterdam Arena, Tottenham Hotspur Stadium and Croke Park.<br/><br/><br/>* Professional network development - Our extensive links with the industry means that there are always opportunities to volunteer on a variety of sports events, where past students have gained experience and developed their professional networks by volunteering in events, such as at premiership football and rugby games.<br/><br/><br/>See our website for further details.

Coventry University are rated overall Gold in the Teaching Excellence Framework (TEF) 2023, recognising the high quality of their teaching and student experience. They also offer strong academic and well-being support, including their Phoenix+ programme and dedicated Success Coaches. Coventry is ranked a Top 5 Student City in England (QS Best Student Cities Index 2025), and they guarantee accommodation if you apply through Clearing.<br/> <br/>Coventry University is a modern, globally connected university with a mission to create better futures. Founded in 1843 through innovation and enterprise, they've built strong industry links to equip you with the real-world skills and creative thinking, and the confidence to make a meaningful impact.

<br/><br/>With campuses in Coventry, London, Scarborough, Dagenham, and Greenwich, you can choose to study in the best location for you.