Advertising and Brand Management MA

Equip yourself with the creative, strategic and commercial skills needed to drive brand engagement and relevance in diverse, multicultural global markets. <br/>Develop the strategic, creative and analytical skills needed for success in advertising and brand management.<br/><br/>**Key course content includes:**<br/><br/><br/>- marketing for sustainable growth: develop strategic marketing campaigns with a focus on sustainability, inclusivity and responsible technology use.<br/><br/><br/>- brand management and storytelling: master branding strategies through storytelling, digital branding and ethical frameworks to build brand equity.<br/><br/><br/>- creative disruptive advertising: explore innovative advertising techniques using AI, AR and VR to create impactful campaigns.<br/><br/><br/>**Why you should study this course:**<br/>- Develop brand and digital advertising strategies: learn how to analyse, plan and execute brand strategies that connect with consumers. Gain insights into managing brand portfolios, adapting them to new technologies and evolving consumer behaviours.<br/><br/><br/>- Create relevant messages that reflect key issues and trends: for brands to thrive and for advertising to work, they need to develop clear messages, which are framed around issues shaping social attitudes and consumption patterns.<br/><br/><br/>- Using disruptive marketing advertising strategies: being able to use new technologies which break through advertising clutter and engage audiences effectively is a key theme in this course.<br/><br/><br/>- Industry-approved software and bespoke teaching facilities: utilise the latest software in specially designed teaching facilities to build up a portfolio of advertising brand campaigns. Develop compelling digital campaigns that employ brand storytelling techniques that resonate with consumers.<br/><br/><br/>- Transferable business and advertising management skills: the course builds in key management skills, then develops a set of more specialised set of skills and knowledge which focus on advertising and brand portfolio management.<br/><br/><br/>For more information please visit our website.