Fashion Communication and Styling BA (Hons)

In the global fashion industry, the fashion stylist and communicator creates visual stories, employs technologies and exploits promotional platforms. You’ll learn how to engage with audiences and tell ‘style stories’ to transform fashion products from just objects into modern must-have trends.<br/><br/>You’ll become proficient in visual research, illustration and storyboarding, and project management. Through your studies, you’ll work collaboratively with peers and industry experts and foster a network of future career contacts and opportunities.<br/><br/><br/>* Learn about the technical elements of successful event styling and production – including the creation of image, film and graphics.<br/><br/><br/>* Gain the skills and confidence you’ll need to act as a consultant to industry partners, including fashion brands, fashion media and event organisations.<br/><br/><br/>* Study a wide and practical range of topics including computer-aided design (CAD), photography and video for fashion, concept building, and fashion illustration.<br/><br/><br/>* Cover areas including visual research, illustration, story boarding, audience analysis, styling, photography, fashion graphics and film, editorial development, event styling and production, freelance/self-employment skills and project management.<br/><br/><br/>* Take part in international competitions and work with big brands on live briefs. Recent briefs have been set by Mint Velvet, Ted Baker, DAA (Designers Against AIDS), Graduate Fashion Foundation, Sue Ryder, Lee Jeans and Shelter.<br/><br/><br/>- Benefit from block teaching, where most students study one subject at a time. A simple timetable will allow you to really engage with your learning, receive regular feedback and assessments, get to know your course mates and enjoy a better study-life balance.<br/>

DMU’s goal is to help every student reach their goal, whatever that might be. It’s a leading institution in the heart of Leicester, with a 150-year history of academic excellence, industry-driven courses and a distinctive teaching approach.<br/><br/>From day one, your career is DMU’s focus. You’ll get guaranteed work experience opportunities with UK and overseas placements, internships, and personalised training. DMU has been named the UK’s Best University for Work Experience (RateMyPlacement 2024 & 2025), offering personalised careers support, industry connections, and placements with global names like Rolls-Royce and Adobe.<br/><br/>DMU is one of only a few universities where you’ll benefit from an innovative block teaching method. This means you’ll study one subject at a time, gain deeper learning and get better results. <br/><br/>DMU is situated in the heart of Leicester, a student city rich in culture, diversity and the best city in the East Midlands to live and work (Good Growth for Cities Index, 2024).