Fashion Marketing

Fashion Marketing BA (Hons) at DMU equips you with essential skills to thrive in the dynamic fashion industry. With a strong focus on sustainability, you'll learn to master marketing strategies within a global, circular economy. From small start-ups to luxury brands, our expert-led sessions, industry collaborations, and self-directed projects all drive toward a sustainable fashion future.

In your flexible first year, you’ll access our outstanding facilities when learning about fashion product. You will explore our textile and digital experience labs with expert support in learning how to analyse, create and present. You will also receive guidance in developing your own vision, mission and values.

You will explore our state-of-the-art facilities, including textile and digital experience labs, gaining hands-on experience in analysing, creating, and presenting fashion marketing concepts. With expert guidance, you’ll also develop your own unique vision, mission, and values.

Our course covers a range of diverse topics, including:


• Digital Marketing: online promotion and customer engagement.



• User Experience (UX) Design: Learn how to create seamless and intuitive customer journeys.



• Artificial Intelligence (AI) & Virtual Reality (VR) / Augmented Reality (AR): Explore the cutting-edge technologies reshaping the fashion industry.



• Customer Relationship Management (CRM): Develop strategies to build and maintain strong customer relationships.



• Fashion Communication: Understand the nuances of branding and communication in fashion.



• Sustainability: Delve into sustainable practices and their impact on the fashion industry.



• Design Innovation: Push the boundaries of creativity with innovative design techniques.



• Creative Brand Strategy: Learn how to create compelling brand narratives.



• Strategic Planning: Develop the skills to strategically plan and execute marketing campaigns.



DMU is committed to supporting students' professional development. As part of this commitment, we will cover the costs for students to gain a Level 4 Professional and Digital Marketing accreditation from the Chartered Institute of Marketing (CIM). Additionally, we will fund students’ CIM membership, providing access to exclusive resources on the CIM website, networking opportunities, and the chance to enhance their skills through additional courses. This empowers and prepares students for a thriving career in fashion marketing.

At DMU, the focus is on your future - with work experience opportunities on every course, an employability-boosting careers award, and industry-led course content, you'll be well prepared to start your career.

You’ll get guaranteed work experience opportunities with UK and overseas placements, internships, and personalised training. DMU has been named the UK’s Best University for Work Experience (RateMyPlacement 2024 & 2025), offering personalised careers support, industry connections, and placements with global names like Rolls-Royce and Adobe.

DMU is one of only a few universities where you’ll benefit from modular, block teaching where you’ll study one subject at a time for deeper learning and better results.

Situated in the heart of Leicester, a vibrant student-friendly city, the campus is just a short walk from everything the city has to offer. Its central location means you can hop on a train and be in cities like London, Birmingham and Nottingham in around an hour or less.