Product Design BA (Hons)

Product Design is the study of the whole creative design process – from idea to production. On this course you’ll study the aesthetic, human-centered and market-led requirements of product and furniture design to create products that are valued by the end user.<br/><br/>The curriculum balances both creative and technical aspects of contemporary design practices. You will focus on research insights, concept generation, three-dimensional design, product styling, brand definition, user interaction and the manufacturing process. You will also learn about sustainability and develop socially conscious products that reduce waste and conserve energy.<br/><br/>Benefit from the very latest physical and digital facilities in a studio environment that is designed to mimic professional practice. We will nurture you to become an industry-ready graduate who can provide innovative creative solutions to real world challenges. <br/><br/>**Key features**<br/>- Accredited by the Institution of Engineering Designers for the purposes of fully meeting the academic requirements for Registered Product Designer (RProdDes).<br/><br/><br/>- Bring your ideas to life both digitally and physically with industry standard tools that will enable you to produce digital designs, renders and animations as well as 3D artefacts in plastics, wood and metals.<br/><br/><br/>- Gain professional experience with placement opportunities that have seen students work at prestigious names such as BMW, Hodges & Drake, Lewis Design Associates and Artform International. <br/><br/><br/>- We work with industry to shape our curriculum and you will be taught by professionally-active staff who are involved in projects with global brands, as well as benefit from our in-house design consultancy.<br/><br/><br/>- 90% of students were satisfied overall with the course (National Student Survey, 2022).<br/><br/><br/>- Strengthen your portfolio by entering prestigious competitions and showcasing your work. Our students have recently been recognised in the Design Innovation in Plastics (DIP) competition and have exhibited their projects at New Designers in London.<br/><br/><br/>- The award-winning Vijay Patel Building provides both the space and the facilities for ideas to develop and flourish. We offer superb workshops including the latest in additive manufacturing and rapid prototyping equipment supported by expert technicians.<br/><br/><br/>- Benefit from block teaching, where most students study one subject at a time. A simple timetable will allow you to really engage with your learning, receive regular feedback and assessments, get to know your course mates and enjoy a better study-life balance.<br/>

DMU’s goal is to help every student reach their goal, whatever that might be. It’s a leading institution in the heart of Leicester, with a 150-year history of academic excellence, industry-driven courses and a distinctive teaching approach.<br/><br/>From day one, your career is DMU’s focus. You’ll get guaranteed work experience opportunities with UK and overseas placements, internships, and personalised training. DMU has been named the UK’s Best University for Work Experience (RateMyPlacement 2024 & 2025), offering personalised careers support, industry connections, and placements with global names like Rolls-Royce and Adobe.<br/><br/>DMU is one of only a few universities where you’ll benefit from an innovative block teaching method. This means you’ll study one subject at a time, gain deeper learning and get better results. <br/><br/>DMU is situated in the heart of Leicester, a student city rich in culture, diversity and the best city in the East Midlands to live and work (Good Growth for Cities Index, 2024).