Accounting with Business Analytics BSc (Hons)

Individuals with the skills to leverage the potential of data analytics for organisations are in great demand. An Accounting with Business Analytics BSc aims to take your skills to the next level by gaining vital knowledge and practical experience to work in this expanding sector.

Why choose this course?
• This programme is accredited by ICAEW



• Gain experience using industry standard software such as Tableau and Bloomberg Terminal



• Options to spend a year working in industry or study abroad



• Gain a competitive edge with our Professional and Academic Development Programme



• Study alongside innovative companies in Keele Business School



Are you aiming for a career where data-driven decision-making and strategic thinking are paramount? Our Accounting with Business Analytics degree is designed to provide you with the skills to meet the growing demand for technology literate accountants who have the expertise to analyse data.

Our course combines developing contemporary accounting know-how with the analytical acumen required in a business context. You will master the fundamentals of accounting focusing on key areas such as financial accounting theory and reporting, auditing and assurance, taxation, and corporate strategic finance. To strengthen your skills in business analytics, you will concentrate on areas including data visualisation, analysis and interpretation, advanced analytics, business intelligence, programming, statistical modelling and forecasting, and emerging technologies such as artificial intelligence.

Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world.

Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors. You’ll benefit from Keele Business School’s strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways.

About Keele
Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.

We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level.

Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.

Career focused courses, a vibrant student community and a beautiful 600-acre campus – this is Keele.

Whether you’re a passionate natural scientist, or eager to explore law, business, humanities or social sciences, our innovative courses are designed with your future in mind. Many of our courses offer a placement opportunity – just one of our initiatives that prepare you for real-world success.

Recognised for outstanding student experience and teaching quality, we were ranked a Top 10 UK university for student satisfaction across 15 subjects (National Student Survey 2025, broad-based English universities) and achieved Double Gold in the Teaching Excellence Framework (2017 and 2023).

Located in the Staffordshire countryside, but within easy reach of a bustling town, vibrant city and our noisy neighbours of Manchester and Birmingham, Keele truly offers the best of both worlds: a close-knit campus community and an exciting local area to explore.

We’d love to see you on campus soon.