Digital Marketing BA (Hons)

<strong>Take a critical, creative and challenging approach to the study of digital marketing in the 21st century.</strong><br/><br/>As part of this course, you’ll:<br/><br/><br/>• Develop in-demand specialist skills in digital marketing, communications, and marketing management<br/><br/><br/><br/>• Understand and positively respond to the changing environments that organisations operate within, including social, international and ethical contexts <br/><br/><br/><br/>• Learn how to respond effectively to new ideas and changing circumstances<br/><br/><br/><br/>• Practise addressing complex business, organisational and societal problems with an open and critical mindset<br/><br/><br/><br/>• Be able to apply specialist skills that you’ll use in the workplace<br/><br/><br/><br/><strong>Find out more</strong> <br/><br/>You’ll join a stimulating and engaging business-led learning environment. There are opportunities for you to be mentored by marketing practitioners, broaden your experience by studying overseas, and hear guest lecturers from the world of marketing and advertising. If you choose to take a placement year, you could work with companies as diverse as Universal, L’Oréal, Elle and Apple.<br/><br/><strong>CIM course accreditation</strong><br/>This course is accredited by the Chartered Institute of Marketing (CIM). But what exactly does this mean? The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. This accreditation means that the course content maintains the CIM’s standards of education. Essentially, you’ll be taught at a high standard that will prepare you for work in industry.<br/><br/>We also have a partnership with the CIM which grants some module exemptions for graduates of this course. This is called the CIM Accredited Degree and means you’ll study fewer modules after graduating to achieve an industry recognised CIM professional qualification. To find out more about the benefits of choosing a CIM-accredited marketing degree, visit the CIM Accredited Degree webpage.<br/><br/><strong>Why study digital marketing at Leeds Beckett University...</strong><br/>• Use our local and national marketing links to secure a paid work placement<br/><br/><br/><br/>• Organise guest lectures, voluntary marketing projects and national and international events with the marketing society<br/><br/><br/><br/>• Work with real-life clients to gain hands-on marketing experience and learn from Leeds Business Schools guest lecture series<br/><br/><br/><br/>• Work on industry-leading simulations that include hands-on experience of search marketing, analytics and digital marketing decision-making<br/><br/><br/><br/>• Get your work published on the Marketing Leeds site<br/><br/><br/><br/>• Professionally accredited course<br/><br/>

Ranked a top 10 university in the UK for course quality and careers (Uni Compare Rankings, 2026), Leeds Beckett University is committed to giving you the support and guidance you need to succeed in a career. From hands-on opportunities to cutting-edge facilities, LBU's courses are designed to provide you with the skills and knowledge that employers are looking for.<br/><br/>You'll also have access to a dedicated team of career experts who will offer you advice and opportunities for professional development while studying your course and for up to five years after graduation. Leeds Beckett's aim is to ensure you are career-ready.<br/><br/>And, if you want to live in a budget-friendly city loved by students, with a thriving cultural scene, diverse community and plenty of job opportunities, Leeds is the perfect destination. It's recently been ranked the best place to live in the North (Sunday Times, Best Places to Live 2024)!<br/><br/>Study a course that gives you a future advantage, in a city with something for everyone.