Marketing BA (Hons)

<strong>Explore the principles and practice of marketing. You’ll gain a thorough grounding and develop the expertise to start your career in this highly dynamic sector.</strong><br/><br/>As part of this marketing course, you’ll:<br/>• Build your skills in all aspects of marketing activity, including the structures, concepts and processes involved in communications and marketing management<br/><br/><br/><br/>• Study topics such as research, branding, communications and optimising the use of digital content<br/><br/><br/><br/>• Learn how to plan and implement innovative strategies and campaigns to satisfy audiences in a variety of contemporary markets<br/><br/><br/><br/>• Understand the changing landscapes organisations operate in, strategically and tactically, spanning: social, economic, financial, technological, political, international, ethical, and legal frameworks<br/><br/><br/><br/>• Discover how sustainability can enhance brand reputation, attract eco-conscious consumers, and contribute to long-term business success<br/><br/><br/><br/>• Learn to respond effectively to innovative ideas, adapt to changing circumstances, be enterprising and address multi-faceted challenges with an open mind<br/><br/><br/><br/>• Have the opportunity to be mentored by experienced marketing practitioners <br/><br/><br/><br/><strong>Find out more</strong> <br/><br/><strong>Student work</strong><br/>You’ll have the opportunity to get your work published on the Marketing Leeds site. Visit the blog page for insight into work produced by our current students.<br/><br/><strong>Guest lectures</strong><br/>Our guest lecture programme will give you access to experts in marketing and advertising. To view and register for any upcoming guest lectures, visit our university events webpage.<br/><br/><strong>Industry placement</strong><br/>Our students have previously completed placements with companies including Apple, Disney and L’Oreal.<br/><br/><strong>Links with the CIM</strong><br/>Our close links with the Chartered Institute of Marketing (CIM) mean you’ll be exempt from needing to complete certain CIM modules if you decide to sit further qualifications after you finish this course.<br/><br/>The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. <br/><br/>Leeds Beckett University has joined forces with CIM to give you the opportunity to gain professional qualifications through our CIM accredited degree. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.<br/><br/><strong>Why study the Marketing course at Leeds Beckett University?</strong><br/>• Use the universitys local and national marketing links to secure a paid work placement<br/><br/><br/><br/>• Work with the marketing society to organise guest lectures, voluntary marketing projects and national and international events<br/><br/><br/><br/>• Work with real-life clients to gain hands-on marketing experience<br/><br/><br/><br/>• Learn from and connect with industry leaders at Leeds Business Schools guest lecture series<br/><br/><br/><br/>• Take a major step towards gaining accreditation from the Chartered Institute of Marketing on this professionally recognised course<br/><br/>

Ranked a top 10 university in the UK for course quality and careers (Uni Compare Rankings, 2026), Leeds Beckett University is committed to giving you the support and guidance you need to succeed in a career. From hands-on opportunities to cutting-edge facilities, LBU's courses are designed to provide you with the skills and knowledge that employers are looking for.<br/><br/>You'll also have access to a dedicated team of career experts who will offer you advice and opportunities for professional development while studying your course and for up to five years after graduation. Leeds Beckett's aim is to ensure you are career-ready.<br/><br/>And, if you want to live in a budget-friendly city loved by students, with a thriving cultural scene, diverse community and plenty of job opportunities, Leeds is the perfect destination. It's recently been ranked the best place to live in the North (Sunday Times, Best Places to Live 2024)!<br/><br/>Study a course that gives you a future advantage, in a city with something for everyone.