Marketing & Public Relations BA (Hons)

**Develop a critical, reflective and creative approach to the study of marketing, PR and digital communications.**<br/><br/>Gain valuable professional skills and specialist knowledge in both marketing and public relations.<br/><br/>As part of this course, you’ll:<br/><br/><br/>- Explore a range of topics, from digital marketing to reputation management and campaign development to customer relations<br/><br/><br/>- Understand and positively respond to the changing technological, political, ethical and legal contexts within which organisations currently operate<br/><br/><br/>- Take a real-life client-centred approach to learning though project work, campaigns and consultancy in this dynamic sector<br/><br/><br/>**ACCREDITATION**<br/>This course is accredited by the CIM (Chartered Institute of Marketing). <br/><br/>**Find out more** <br/><br/>Your employability is at the heart of this course, so you’ll have a wealth of opportunities to network and work with potential employers and industry professionals through a series of lectures, workshops and placements during your study.<br/><br/>As well as the chance to work with a variety of employers, you’ll have access to our specialist facilities, including the Simulation Suite where you can replicate real-life PR scenarios and a media suite.<br/><br/>You’ll have the opportunity to attend the annual CIPR guest lecture series as well as Leeds Business School’s guest lecture programme. Previous speakers include the past Chair and President of the Academy of Marketing, Kitty McGee, who studied on our PR degree and is now the Executive Fashion Director at Stylist magazine, Russell Craig Senior, Director of Media and Community Relations at Asda, and the Editor of Cosmopolitan magazine. <br/><br/>**Professional recognition**<br/>The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds Beckett University has joined forces with CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.<br/><br/>**Why study Marketing and Public Relations at Leeds Beckett University...**<br/>- Take a client-centred approach to learning and develop transferrable skills <br/><br/><br/>- Gain a professional understanding of how marketing and public relations work within a company environment<br/><br/><br/>- Utilise the universitys local and national business links to secure a paid work placement<br/><br/><br/>- Learn in real-life environments through the Business Schools simulation suite<br/><br/><br/>- Learn from and connect with industry leaders through the Leeds Business School guest lecture series<br/><br/><br/>- Professionally recognised course<br/>

Ranked a top 10 university in the UK for course quality and careers (Uni Compare Rankings, 2026), Leeds Beckett University is committed to giving you the support and guidance you need to succeed in a career. From hands-on opportunities to cutting-edge facilities, LBU's courses are designed to provide you with the skills and knowledge that employers are looking for.<br/><br/>You'll also have access to a dedicated team of career experts who will offer you advice and opportunities for professional development while studying your course and for up to five years after graduation. Leeds Beckett's aim is to ensure you are career-ready.<br/><br/>And, if you want to live in a budget-friendly city loved by students, with a thriving cultural scene, diverse community and plenty of job opportunities, Leeds is the perfect destination. It's recently been ranked the best place to live in the North (Sunday Times, Best Places to Live 2024)!<br/><br/>Study a course that gives you a future advantage, in a city with something for everyone.