Sport Marketing BA (Hons)

**Understand sport branding, campaigns and event promotion. You’ll learn to connect with audiences using modern marketing tools.**<br/><br/>Promoting and marketing sport is a growing industry. You’ll develop as a dynamic sport marketer to prepare for an exciting career in this vibrant field.<br/><br/>As part of your course, you’ll:<br/><br/><br/>- Gain insight into specific aspects of sport marketing in a changing global environment<br/><br/><br/>- Discover how sport marketing contributes to the success of sports performers, teams, organisations, events and related industries<br/><br/><br/>- Learn how to connect and interact with various audiences through broadcasting, branding, print and digital campaigns<br/><br/><br/>- Analyse consumer behaviour<br/><br/><br/>- Develop an understanding of media technologies and how they can be used to communicate with a target market<br/><br/><br/>- Build skills in gaining sponsorship, writing press releases, event management, business planning, and setting up a small business<br/><br/><br/>**Find out more** <br/><br/>Along with developing your broadcasting, sponsorship and media liaison skills, you’ll gain knowledge of bespoke sports marketing initiatives and the crucial role they play in driving sport forward.<br/><br/>**Staff expertise**<br/>Our staff are at the leading edge in their field. Many have worked in senior positions in sports marketing industries and will enrich your studies with their high level of expertise and experience.<br/><br/>**Industry links**<br/>Our excellent links with industry can provide high-quality work placement opportunities with organisations such as Leeds United FC, Leeds Rhinos and Yorkshire Carnegie. Our students have undertaken work experience with high-profile organisations such as IMG, Sky Sports and sports marketing agencies. <br/><br/>**Volunteering opportunities**<br/>We offer volunteering opportunities on a national and international scale. Our students have volunteered at the Commonwealth Games, the Olympics and the Paralympics.<br/><br/>**Additional Qualifications**<br/>You could top up your experience with professionally recognised National Governing Body UK Coaching Certificates (UKCC), which are available to take at levels 1 and 2 at Leeds Beckett.<br/><br/>**International recognition**<br/>We’ve been ranked in the top 100 institutions in the world for Sports-Related Subjects in QS’s World University Rankings by Subject. QS are an international higher education benchmarking agency.<br/><br/>**Why study Sport Marketing at Leeds Beckett University...**<br/><br/><br/>- 90% of students were positive about the teaching on BA (Hons) Sport Marketing*<br/><br/><br/>- Work placement opportunities with organisations such as Leeds United FC, Leeds Rhinos and Leeds Tykes<br/><br/><br/>- Sandwich year – a year of paid employment in industry<br/><br/><br/>- Teaching staff at the leading edge in their field<br/><br/><br/>- 100% of BA (Hons) Sport Marketing graduates in work or further study 15 months after graduation**<br/><br/><br/>National Student Survey 2024*<br/>Percentage of respondents from this course, HESA Graduate Outcomes 21-22**

Ranked a top 10 university in the UK for course quality and careers (Uni Compare Rankings, 2026), Leeds Beckett University is committed to giving you the support and guidance you need to succeed in a career. From hands-on opportunities to cutting-edge facilities, LBU's courses are designed to provide you with the skills and knowledge that employers are looking for.<br/><br/>You'll also have access to a dedicated team of career experts who will offer you advice and opportunities for professional development while studying your course and for up to five years after graduation. Leeds Beckett's aim is to ensure you are career-ready.<br/><br/>And, if you want to live in a budget-friendly city loved by students, with a thriving cultural scene, diverse community and plenty of job opportunities, Leeds is the perfect destination. It's recently been ranked the best place to live in the North (Sunday Times, Best Places to Live 2024)!<br/><br/>Study a course that gives you a future advantage, in a city with something for everyone.