Marketing BA (Hons)

Explore the principles and practice of marketing. You’ll gain a thorough grounding and develop the expertise to start your career in this highly dynamic sector<br/><br/>As part of this marketing course, you’ll:<br/>• Build your skills in all aspects of marketing activity, including the structures, concepts and processes involved in communications and marketing management<br/>• Study topics such as research, branding, communications and optimising the use of digital content<br/>• Learn how to plan and implement innovative strategies and campaigns to satisfy audiences in a variety of contemporary markets<br/>• Understand the changing landscapes organisations operate in, strategically and tactically, spanning: social, economic, financial, technological, political, international, ethical, and legal frameworks<br/>• Discover how sustainability can enhance brand reputation, attract eco-conscious consumers, and contribute to long-term business success<br/>• Learn to respond effectively to innovative ideas, adapt to changing circumstances, be enterprising and address multi-faceted challenges with an open mind<br/>• Have the opportunity to be mentored by experienced marketing practitioners <br/><br/>Student work<br/>You’ll have the opportunity to get your work published on the Marketing Leeds site. Visit the blog page for insight into work produced by our current students.<br/><br/>Guest lectures<br/>Our guest lecture programme will give you access to experts in marketing and advertising. To view and register for any upcoming guest lectures, visit our university events webpage.<br/><br/>Industry placement<br/>Our students have previously completed placements with companies including Apple, Disney and L’Oreal.<br/><br/>Links with the CIM<br/>Our close links with the Chartered Institute of Marketing (CIM) mean you’ll be exempt from needing to complete certain CIM modules if you decide to sit further qualifications after you finish this course.<br/><br/>The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. <br/><br/>Leeds Beckett University has joined forces with CIM to give you the opportunity to gain professional qualifications through our CIM accredited degree. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.