Media and Marketing

Why study this course?

The Media and Marketing BA (Hons) degree is designed to give you an outstanding experience and understanding of the media, marketing and advertising industries, including hands-on experience of video production, television production and photographic work. The degree with equip you with the practical knowledge and insight to forge your career in media taking personal responsibility for creative projects and for crafting the media message.

More about this course

The Media and Marketing BA (Hons) combines London Metropolitan University’s world-leading expertise in the media and media industries with this career-focused study of marketing and advertising. The media is ingrained in modern life with television, radio, print media, cinema and the internet as channels for information, education, politics art and entertainment. The degree explores how the media shapes the way we live and its influence on contemporary marketing and corporate communications.

You’ll learn about the principles of marketing including branding, product management, pricing strategies and advertising, and gain hands-on practice-based learning with our first-class media resources including video and television production, as well as classroom-based grounding in the media industries and corporate environments.

You’ll learn how to operate a camera, budget a marketing campaign and manage a creative team. Optional modules enable you to specialise in specific parts of the media or commercial industry, and your final project will enable you to demonstrate your skills and expertise to employers.

The course is also supported by trips and visits, guest lectures and various other activities.

Want to experience university life in the world's greatest student city (QS 2025)? Then look no further.

London Metropolitan University is proud to be ranked first in the UK for the difference it makes to students’ lives (Guardian University Guide 2026). Dedicated to preparing graduates for the ever-changing job market, their courses are modern and vocational, with an emphasis on teaching transferrable workplace skills. Whether you're an artist or an engineer, you'll receive career-relevant teaching from industry experts, with clear paths for progression.

You've also got the best of both worlds – a buzzing campus community, and the excitement of life in London. There's always plenty going on at London Met for you to get involved in. You can meet like-minded people at a society, by becoming part of a sports team, or engaging in volunteering.

Register your interest now, to unlock the experience of a lifetime at London Met.