Marketing with Advertising & Digital Communications BA (Hons)

As an applied discipline which underpins company success, marketing stands on the cutting edge of those professions required to adapt to a constantly changing environment. Products, services, methods of production, changes in trade agreements and treaties, financial instability, improvements in methods that can be used to reach customers, as well as changes in the ways customers shop, require the attention of marketers. Our Academic courses in this discipline, are carefully designed to not only provide you with current academic theory and thought, but also to prepare you for work in a dynamic, data driven, online world.<br/><br/>This course ensures you are aware of, know how to respond to and are able to thrive in such a turbulent environment. To do this, we build on existing academic and industry research and knowledge, as well as input form practitioners, keeping you ahead of changes in thought, behaviours and technology.<br/><br/>Today’s recruiters are searching for a mixture of general and industry specific skills. To support this, we embed specialist knowledge such as marketing technologies and certifications, as well the broader soft skills required. You can enhance your employability further by undertaking a placement year.<br/>With a focus on application, our courses equip you with the skills you need. You can apply your knowledge through consultancy projects via our Business Solutions Centre, or further enhance your employability with a year-long placement. Based in the capital city, you will benefit from LSBU Business School’s links and connections. <br/><br/>Why Choose LSBU?<br/>• We are incredibly proud of our BA Marketing with Advertising and Digital Communication Degree and truly believe that it gives you an outstanding foundation in this fast paced, exciting and rewarding discipline. <br/><br/>• Our team have extensive practitioner and academic experience and are passionate about marketing and teaching marketing to the next generation of professionals. <br/><br/>• We offer key digital certifications such as Hootsuite academy, LinkedIn learning pathways and Salesforce training, supporting your employability<br/><br/>• Our links with the CIM offer industry accreditation<br/><br/>• Our relationships with key industry professionals offer you access to exciting guest lectures, internship opportunities and networking<br/><br/>• Initiatives such as the CIM Marketing club (run by our students) give invaluable access to senior marketers as well as experience in event marketing<br/><br/>• Our use of live case studies within modules and assessments offers invaluable practical marketing experience

Want to study in the heart of London? With the Thames, Parliament and Tate Modern all within walking distance, you can't get more central than London South Bank University. <br/><br/>At LSBU, all courses are designed with employability in mind. You'll have access to career-relevant modules, professional placements and work simulated facilities, whatever you study. Advertising & Marketing students can work on live briefs, Midwives can learn to keep their cool in real working hospitals, and Forensic Scientists can present their findings in LSBU's very own Crime Scene Flat. <br/><br/>LSBU have also invested over £65 million in their Southwark campus. Expect cutting-edge facilities (including 31 specialist labs and studios), hundreds of dedicated study spaces and the LSBU Active Sports Centres. <br/><br/>The university was honoured with the Outstanding Contribution to the Local Community Award and received high commendation in the Outstanding Support for Students category at the 2024 Times Higher Education (THE) Awards. This recognition highlights the university’s commitment to its students and the wider community.<br/><br/>Get in touch with LSBU today, to start your London adventure.