Mass Communication and Business BA (Hons)

**Understanding mass communication and media within a business - from creator to consumer.**<br/><br/>From digital advertising and the internet to TV, popular film and news, the mass media is a significant force in modern culture, touching many aspects of our lives and influencing the ways in which we interact with the world around us.<br/><br/>Mass Communication and Business is an innovative media-based top up course that provides an insight into the ways in which the mass media influences our perceptions, our choices and our feelings towards brands and businesses.<br/><br/>Studying areas such as advertising, buyer behaviour and organisational analysis, you will develop specialist knowledge of the concepts, theories, practices and methods that typify contemporary media, communication, cultural studies, and related business theory.<br/><br/>Building on your previous educational experience, the top up award aims to instil the specialist knowledge, skills and confidence you will need to take on complex communication problems and issues, particularly in relation to business.

Joining Northumbria means joining a business-focused, professional university with a global reputation for academic excellence. Northumbria are currently ranked Gold for student outcomes, Silver for overall teaching excellence*, and a top 8 university for student life**. <br/><br/>Located in Newcastle, Northumbria University is home to an enormous student population of 31,170, and consequently, some of the best nightlife scenes in the country! Newcastle also has one of the lowest costs of living in the country (We Buy Any Home, 2024), so you don't have to break the bank to have fun either!<br/><br/>There's truly something for everyone at Northumbria! You can make use of the fantastic facilities including the £30 million flagship Sports Central. And if exploring is more your thing? You're never far from beaches, stunning countryside and local history.<br/><br/>Find out more about Northumbria and get in touch today!<br/><br/>* (Teaching Excellence Framework 2023)<br/>** (Uni Compare 2025 Rankings)