Digital and Social Media Marketing (with a Placement Year) BSc (Hons)

Want a career in one of the UK’s fastest growing industries? Digital marketing channels have revolutionised business operations.<br/><br/>Our BSc (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation. <br/><br/>As this course is accredited by the Chartered Institute of Marketing (CIM), you’ll have the opportunity to complete a Certificate in Professional Digital Marketing alongside your degree. This will improve your employability as it’s sought after by many recruiters.<br/><br/>We teach everything through a real-world perspective, which means you will learn how to apply your knowledge. We also use the latest industry software.<br/><br/>You will graduate with experience of how to develop and implement a digital marketing strategy, use search engine optimisation and create content for videos, images podcasts and webinars. You will also delve into digital marketing analytics, learn how to audit an online channel and do research into consumer behaviour. Other key topics include regulations and how to evaluate a return on investment.<br/><br/>In your final year, you will carry out a consultancy project where you will offer support to a company. It could range from drawing up a social media strategy to helping the business improve its customer experience and website.<br/><br/>We also have plans to develop our own marketing agency, which is set to be overseen by students. This will give you wider opportunities to work with external organisations on specific projects.<br/><br/>Our academic staff also bring a wealth of marketing experience and research expertise. This includes work with multinational companies such as Coca-Cola and Marriott Hotels. They also have proven track records of transforming business performance through digital marketing techniques.<br/><br/>On successful completion of study, we will issue the following award: BSc (Hons) Digital and Social Media Marketing

Explore new-fashioned thinking and new ways of working at University of Staffordshire. <br/><br/>Ranked a top 5 UK university for first generation students (Daily Mail Good University Guide 2025), University of Staffordshire is proud to offer exciting opportunities for all, no matter what your background.<br/><br/>Think life-long careers support, help powering start-ups and the big ideas of the future, the chance to gain the skills valued by employers, and over 70 clubs and societies to get involved in! <br/><br/>All undergraduate degrees are designed for the industries of tomorrow, and teaching is provided by academics with real-world expertise. You can travel from the crime scene to the courtroom in simulation spaces. And bring topics to life with AI and VR-powered technology. <br/><br/>Click Call University to secure your place at University of Staffordshire today.