Visitor Attraction and Resort Management BA (Hons)

Get into the booming travel and tourism industry through our unique degree partnership with one of Britain’s most popular attractions. For our BA (Hons) in Visitor Attraction and Resort Management, you’ll gain an amazing insight into how Alton Towers Resort operates as a business.<br/><br/>Britain’s travel and tourism industry is worth more than £100 billion and covers everything from hospitality and the accommodation sector to cruises and even space travel. It also includes specialist areas such as marketing, HR and understanding consumer behaviour.<br/><br/>You will spend a total of 250 hours on paid work placements in your first and second year, either at the Staffordshire-based theme park or at another tourism venue of your choice. This will put your studies into a real-life context – and you’ll even graduate on a rollercoaster! <br/><br/>There will also be guest speakers from industry, study visits and innovative assessments such as blogs, newspaper articles, business plans and mystery shopper-style evaluations. The degree – the first of its kind in the UK – will prepare you for a wide range of exciting careers linked to the visitor economy.<br/><br/>On successful completion of study, we will issue the following award: BA (Hons) Visitor Attraction and Resort Management

Explore new-fashioned thinking and new ways of working at University of Staffordshire. <br/><br/>Ranked a top 5 UK university for first generation students (Daily Mail Good University Guide 2025), University of Staffordshire is proud to offer exciting opportunities for all, no matter what your background.<br/><br/>Think life-long careers support, help powering start-ups and the big ideas of the future, the chance to gain the skills valued by employers, and over 70 clubs and societies to get involved in! <br/><br/>All undergraduate degrees are designed for the industries of tomorrow, and teaching is provided by academics with real-world expertise. You can travel from the crime scene to the courtroom in simulation spaces. And bring topics to life with AI and VR-powered technology. <br/><br/>Click Call University to secure your place at University of Staffordshire today.