Football Business and Media BA (Hons)

Sport has been transformed by media investment and emergent technologies that range from the latest English Premier League television and radio broadcast deals to the huge growth of online media. The football industry is supported by all media platforms including print, broadcast and online at multiple levels as a source of content, as well as a competitive business tool in the pursuit of audiences and as a forum and environment for social media discussion. Sports media is a multi-faceted environment and this degree provides you with a contextual degree on how public relations and journalism relate to the business of football.<br/><br/>In this century, the mutual dependence of football business and the media has become central to understanding either industry. What was once back page news is now regularly seen on the front, and often before readers see any of this content they have seen or heard live coverage of games, wherever they are in the world, via television or the internet. Industry stakeholders are ever more conscious of image rights and of controlling the flow of content to external media.<br/><br/>UCFB brings senior figures from organisations such as Sky, BBC, ITV, talkSPORT and governing bodies to work with our students and provide them with important insights in to how the media really works in order to supplement the teachings from UCFB’s own industry professionals and experienced media academics.<br/><br/>The media pathways explore the many facets of media communications and develop your understanding of the interconnected relationship between industry stakeholders. You will also gain an understanding of football business and media by introducing international football business models and management concepts, business planning, contemporary issues and public relations events strategy. There will be opportunities to develop your practical application of how football brands communicate to their audiences through PR related activity.

Score your dream job at UCFB. <br/><br/>UCFB is proud to be the first higher education institution in the world dedicated to the delivery of university degrees in the football and sports industries. Think specialist study in Multimedia Sports Journalism, Sport Psychology, Sports Business and Broadcasting, Football Coaching and more. <br/><br/>And the stats talk for themselves! An outstanding 93% of UCFB undergraduates find full-time employment within 6-9 months of graduating. 63% of those graduates are working within Football and Sport, and have held positions at all 20 Premier League Clubs and at 49 of the 72 clubs in the English Football League. <br/><br/>UCFB has two campus locations in Wembley and Manchester. Picture expert lectures from industry experts, meeting new people equally as passionate about sport as you, and life at the centre of Britain's football and sporting leagues... thats what you can expect from UCFB.<br/><br/>So what are you waiting for? Register your interest today to unlock the experience of a lifetime.