Business Management with Digital Marketing BSc (Hons)

This course prepares you for managerial roles across a range of business environments while offering specialisation in digital marketing. You study the core areas of business management including strategy; leadership; innovation; decision making; responsible management; and entrepreneurship. You also develop your skills in digital marketing, learning what it takes to deliver consistent and effective messaging to key audiences and build positive brand association. <br/><br/>**Facilities and Specialist Equipment**<br/>- New, state-of-the-art business analytics suite to support data analytics, big-data, data mining, digital marketing, SEO and other management skills. <br/><br/><br/>- Our Reuters trading room, reacting to live ‘stock-market’ data. <br/><br/><br/>- Semrush software so you can practise your digital marketing skills for campaign management. <br/><br/><br/>- Other software includes Microsoft Power BI and Vensim simulation, for analysing complex and messy business problems, plus VR immersive skills practice. <br/><br/><br/>- Access databases such as Harvard Business Publishing and the Institute of Data and Marketing (IDM).<br/><br/><br/>- Access to Sage, Refinitiv Workspace and the econometrics software STATA. <br/><br/><br/>- Gain competencies in key digital skills such as Excel through SIMnet, our Microsoft Office training platform.<br/><br/><br/>**Your Student Experience**<br/>- Gain a sought-after specialism on a course that gives you the flexibility to change pathway option at the end of your first year. <br/><br/><br/>- Learn from research-driven academics actively involved in consultancy work. <br/><br/><br/>- Take up opportunities for consultancy experience during the second year of the degree, assisting businesses – from start-ups to established corporations - to solve problems, up-skill and innovate. <br/><br/><br/>- Access virtual business-management simulation software that allows you to participate in running a business and experience collaborative working. <br/><br/><br/>- Benefit from marketing visits from industry experts. Recent marketing visitors include senior staff from Bute Street Festival; IBM Global Markets; Luton Town Football Club; Andrews UK; RetroGames; West Wing Studios; and Wonderbly. <br/><br/><br/>- Our student-led, CIM-affiliated Marketing Club organises field trips, events and workshops across a wide range of marketing areas; recent workshops include Neuromarketing; AI in Marketing; and Influencer Marketing. <br/><br/><br/>- Gain professional insights with field trips to see business management and marketing in action at a broad range of companies including digital marketing agencies and museums such as the Museum of Brands.<br/>

Tired of irrelevant modules? At the University of Bedfordshire, all courses are designed with the real world in mind. <br/><br/>From freshers week to after you graduate, you can expect outstanding careers support. Whether you're an aspiring entrepreneur, paramedic, or pilot, you'll benefit from career-relevant teaching from industry experts and academics. Picture careers workshops, industry visits and placement years. That's what awaits at Bedfordshire. <br/><br/>You won't just find your footing in your career. You'll also be encouraged to become a confident, well-rounded individual, fully-equipped to make your mark on the world. That's why Bedfordshire is proud to host an enormous range of societies, where you can explore your passions and meet like-minded people. With Psychology, Swimming, French, Film, Dance, Volleyball and Beer & Conversation among the unique student communities in Bedfordshire, you'll feel right at home! <br/><br/>Register your interest now at the University of Bedfordshire.