Marketing (With Professional Practice Year) BSc (Hons)

This professionally accredited degree covers the latest developments in communications, artificial intelligence, and digital and social media alongside critical marketing areas like consumer behaviour, data analysis, management, branding, innovation and popular culture. You engage with both theory and practice, making links between your studies and workplace practice through real-life marketing scenarios and real-world projects. <br/><br/>**Professional Practice Year**<br/>Take your course over four years and include a Professional Practice Year after your second year of studies. It is an opportunity to apply your learning in the workplace while enhancing your knowledge and skills through fee-free paid practice. It also builds your CV and industry contacts with many students progressing to employment within their practice-year organisation or institution.<br/><br/>**Course Accreditation/Industry Endorsement**<br/>- Our courses are accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), offering you exemptions from units, and discounts on exam and membership fees.<br/><br/>**Facilities and Specialist Equipment**<br/>- Access to Semrush campaign management software for digital marketing.<br/><br/><br/>- Access to databases such as Harvard Business Publishing and the Institute of Data and Marketing (IDM).<br/><br/><br/>**Partnerships and Collaborations**<br/>- Our student-led Marketing Club is run in association with CIM, and organises field trips and workshop events. <br/><br/><br/>- Our industry panel includes representatives from a broad base of organisations.<br/><br/><br/>**Your Student Experience**<br/>- Our student-led Marketing Club, affiliated with CIM, runs field trips, events and workshops across a wide range of marketing areas, building your knowledge base and skills. <br/><br/><br/>- Maximise your learning with visits from industry specialists and professionals including senior staff from Bute Street Festival, IBM Global Markets, Luton Town Football Club, Andrews UK, RetroGames, West Wing Studios, and Wonderbly. <br/><br/><br/>- Gain professional insights with field trips to digital marketing agencies and museums including the award-winning Receptional and Museum of Brands. <br/><br/><br/>- Attend industry events and practice pitching campaign ideas to companies such as Boots, among others.<br/>