Artificial Intelligence in Digital Marketing BSc (Hons)

Artificial intelligence and marketing both use data to make informed decisions, making this a great course to get you ahead in the graduate job market. You’ll graduate with the skills to tackle some of the biggest challenges that society faces in terms of consumer behaviour, whilst applying your knowledge to offer future focused solutions.

KEY FEATURES OF THE COURSE

EMPLOYABILITY: Combining two subjects will boost your employability and give you knowledge and expertise in two subject areas, making you a more versatile graduate

WORKING WITH INDUSTRY: Take advantage of our connections with employers on work placements and projects

SPECIALIST FACILITIES: Throughout your degree you will learn in a modern, flexible and supportive environment with access to specialist facilities

STUDY OPTIONS: Some modules within this course offer the chance to study abroad to gain a global marketing perspective

NO EXAMS: All assessment will be carried out through coursework, meaning there are no exams

HOW YOU’LL LEARN:

Teaching methods for this degree will be varied, interactive and engaging. You will take part in:


• Lectures and seminars — led by our own tutors as well as occasionally by guest speakers



• Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs



• Visits to exhibitions, trade fairs and companies



• Placements and internships



• Research projects



YOUR CAREER:

By completing a degree in Artificial Intelligence and Marketing, you will open up a huge range of job opportunities available to you once you graduate, including roles such as:


• Machine Learning Engineer



• Data Scientist



• Business Intelligence Engineer



• Robotics Engineer



• AI Research



• Brand Manager

We're a Top 10 UK University* in the heart of England, with great transport links to London and the rest of the UK.

Ranked 2nd in the UK for employability and course quality*, the University of Derby offers expert, industry-relevant teaching, state-of-the-art study spaces, award-winning accommodation, and a welcoming, inclusive community.

(*Uni Compare 2026)