Marketing, PR and Advertising

BA (Hons) Marketing, PR and Advertising

Offering practical, in-depth study of one of the most exciting business disciplines, this specialist degree equips you to plan effective communication campaigns that deliver the right message to the right people in the right way.

Why choose this course?

Build skills in marketing communications, PR and advertising. Keep up to date with latest multi-media techniques. Learn how a strong, consistent brand image is developed – and the impact it has on business profitability.

Is this course for you?

If you’re intrigued by the way companies promote products, services and brands to different audiences, BA (Hons) Marketing, PR and Advertising is the right choice. It’s accredited by the Chartered Institute of Marketing (CIM) so – if you choose specific modules – you’ll gain exemptions towards the CIM Diploma in Professional Marketing.

How you will learn

Whether in a classroom, computer lab or studio, all your learning will be framed in a business context. We encourage you to be creative – devising eye-catching media, memorable slogans and mood boards to produce powerful communications.

Opportunities and experiences

Through live company projects, networking with marketing agencies, trade fairs and exhibitions, you’ll gain insights into latest trends and ideas.

Work placements and internships

We'll encourage and support you to take work placements and internships. In between your second and third year, you can take an optional placement year or a summer internship. This is a valuable opportunity to gain experience and develop your practical skills, network and build your professional profile.

Careers and employability

BA (Hons) Marketing, PR and Advertising propels you to success in areas like account, product, brand or communications management. Your skills in campaign development and analysis will set you apart as a marketer who can demonstrate real return on investment. Our graduates now make their mark everywhere from multinational blue-chip companies to their own agencies.

Did you know? We also offer this course:


• With a Foundation Year

Based solely on more than 24,000 student reviews, we were named Uni Compare's University of the Year 2027, and voted 1st in the UK for employability and 2nd in the UK for course quality. Not only that, but 97% of students would recommend the University of Derby*, which we can offer you industry-relevant teaching, state-of-the-art study spaces, multi-award-winning accommodation, and a welcoming, inclusive community.

*Uni Compare 2027