Marketing, PR and Advertising with Placement Year

BA (Hons) Marketing, PR and Advertising with Placement Year

Offering practical, in-depth study of one of the most exciting business disciplines, this specialist degree equips you to plan effective communication campaigns that deliver the right message to the right people in the right way.

Why choose this course?

Build skills in marketing communications, PR and advertising. Keep up to date with latest multi-media techniques. Learn how a strong, consistent brand image is developed – and the impact it has on business profitability,

Is this course for you?

If you’re intrigued by the way companies promote products, services and brands to different audiences, BA (Hons) Marketing, PR and Advertising is the right choice. It’s accredited by the Chartered Institute of Marketing (CIM) so – if you choose specific modules – you’ll gain exemptions towards the CIM Diploma in Professional Marketing.

How you will learn

Whether in a classroom, computer lab or studio, all your learning will be framed in a business context. We encourage you to be creative – devising eye-catching media, memorable slogans and mood boards to produce powerful communications.

Opportunities and experiences

Through live company projects, networking with marketing agencies, trade fairs and exhibitions, you’ll gain insights into latest trends and ideas.

Boost your employability with a placement year

You’ll have the opportunity to take a placement year to put the skills you’ve learned into practice in a real-world environment. We'll support you to find your placement and throughout your year in industry. Placements allow you to gain valuable experience to add to your CV, make industry contacts and help you to narrow down what kind of role you may be interested in after graduation.

Careers and employability

BA (Hons) Marketing, PR and Advertising propels you to success in areas like account, product, brand or communications management. Your skills in campaign development and analysis will set you apart as a marketer who can demonstrate real return on investment. Our graduates now make their mark everywhere from multinational blue-chip companies to their own agencies.

Based solely on more than 24,000 student reviews, we were named Uni Compare's University of the Year 2027, and voted 1st in the UK for employability and 2nd in the UK for course quality. Not only that, but 97% of students would recommend the University of Derby*, which we can offer you industry-relevant teaching, state-of-the-art study spaces, multi-award-winning accommodation, and a welcoming, inclusive community.

*Uni Compare 2027