Business Economics with Marketing and Psychology MA (Hons)

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world.<br/><br/>You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context.<br/><br/>In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.<br/><br/>There are strong links between Psychology and business, in particular marketing. For example, developing a stronger understanding of the psychological behaviour of the consumer. <br/><br/>Psychology is the scientific study of the mind and behaviour. Topics we cover include how babies learn, the way in which peoples mental skills change as they grow older, various personalities, and how social group dynamics work. You will also study different psychological disorders.<br/><br/>In addition to exploring these aspects of human nature, you will learn how to think critically and to solve problems. We will teach you to analyse data, write clearly and effectively, and be a confident communicator of science. You will learn how to plan, implement and analyse your own research project.

The University of Dundee is on Scotland's east coast in the vibrant city of Dundee—rich in history and culture and full of cafes, restaurants, shops, and bars.<br/><br/>The main campus in the West End was named the best place to live in Scotland in 2024 (The Sunday Times). Dundee has lower living costs than many UK cities, and the University offers scholarships and bursaries. Excellent road and rail links make travel easy.<br/><br/>Founded in 1881, the University is globally known for excellence in life sciences, medicine, dentistry, engineering, and art & design.<br/><br/>Student Services support academic success and personal well-being. You'll graduate career-ready—91% of students are in work or further study within 15 months (HESA 2024).<br/><br/>With over 150 clubs and societies, from mountaineering to musicals, there's something for everyone. All student accommodation is self-catered, with en-suite, furnished single rooms.