Business Economics with Marketing BSc (Hons)

Through our Business Economics with Marketing courses you’ll develop your knowledge of the theory, analysis and application of how economic considerations shape our global business world. You’ll understand the integral role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context. The contemporary focus of the course prepares you for a future in business or marketing<br/><br/>Scotland was the birthplace of modern economics but the profession is now truly international. Our staff hold qualifications from major universities around the world, publish research in leading international journals and regularly present work at international conferences.

The University of Dundee is on Scotland's east coast in the vibrant city of Dundee—rich in history and culture and full of cafes, restaurants, shops, and bars.<br/><br/>The main campus in the West End was named the best place to live in Scotland in 2024 (The Sunday Times). Dundee has lower living costs than many UK cities, and the University offers scholarships and bursaries. Excellent road and rail links make travel easy.<br/><br/>Founded in 1881, the University is globally known for excellence in life sciences, medicine, dentistry, engineering, and art & design.<br/><br/>Student Services support academic success and personal well-being. You'll graduate career-ready—91% of students are in work or further study within 15 months (HESA 2024).<br/><br/>With over 150 clubs and societies, from mountaineering to musicals, there's something for everyone. All student accommodation is self-catered, with en-suite, furnished single rooms.