Business Economics with Marketing MA (Hons)

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world.<br/><br/>You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context.<br/><br/>In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.<br/><br/>The main difference between our BSc and MA comes in the first two years. The MA degree should be your choice if you have a stronger interest in the arts, or social science based subjects.

The University of Dundee is on Scotland's east coast in the vibrant city of Dundee—rich in history and culture and full of cafes, restaurants, shops, and bars.<br/><br/>The main campus in the West End was named the best place to live in Scotland in 2024 (The Sunday Times). Dundee has lower living costs than many UK cities, and the University offers scholarships and bursaries. Excellent road and rail links make travel easy.<br/><br/>Founded in 1881, the University is globally known for excellence in life sciences, medicine, dentistry, engineering, and art & design.<br/><br/>Student Services support academic success and personal well-being. You'll graduate career-ready—91% of students are in work or further study within 15 months (HESA 2024).<br/><br/>With over 150 clubs and societies, from mountaineering to musicals, there's something for everyone. All student accommodation is self-catered, with en-suite, furnished single rooms.