International Business with Marketing

Our International Business with Marketing BSc combines the key concepts and principles of international business, with a selection of marketing-focussed modules.

A degree in business with marketing will provide you with the skills you need to succeed in an environment where business operations are becoming increasingly global in scale. National boundaries now matter very little to decisions about where goods are made, and where services are provided. This programme will teach you what this means for today’s business world.

We offer International Business with Marketing as a BSc or an MA - the BSc (Hons) option is right for you if you want to study business-specific subjects, with less of a focus on the arts or social science subjects.

The core modules in the first two years focus on business, management, marketing, and finance, with economics at the centre – covering micro and macroeconomics. Throughout, we’ll analyse the major external factors affecting global business, globalisation and applied policy, whilst drilling down into key areas of marketing such as consumer behaviour, marketing strategy, research and analysis.

In this course, you will focus more on marketing and gain a strong understanding of international business processes and practices.

At the University of Dundee, you'll study in a welcoming city on Scotland's east coast, known for its history, culture, and vibrant mix of cafes, restaurants, shops, and bars.

Dundee was named the best place to live in Scotland for under 35s (The Times 2026). Many students find living costs lower than in other UK cities, while excellent road and rail links make travelling easy.

Since 1881, the University has been transforming lives and is recognised globally for strengths in life sciences, medicine, dentistry and engineering.

Student Services provide support throughout your studies, from academic guidance to wellbeing advice.

You'll graduate career-ready from a university ranked 2nd in Scotland for graduate prospects (The Guardian 2026).

With over 150 clubs and societies, from mountaineering to musicals, there's something for everyone.

All student accommodation is self-catered, with furnished en-suite single rooms. New full-time undergraduate students are guaranteed accommodation for their first year (T&Cs apply).