International Business with Marketing in Practice

This course looks at a mixture of economics, international business, and marketing. It provides a well-rounded and dynamic educational experience in business and marketing. The course takes 3 years to complete. It also includes an optional, funded internship. This gives graduates a solid foundation for various career paths.

The course develops a comprehensive awareness of marketing's important role in global business.

The curriculum has economics at its core, covering both micro and macroeconomics. It analyses the important external factors that influence global business. This includes globalisation and applied policy. These cover areas like:


• Marketing Strategies to Doing Business in Scotland



• Principles of Marketing Research



• Branding



• Marketing for Transitional Change



You will explore these topics from a broad variety of perspectives. The course also covers various general business modules. These cover a wide range of global business areas and topics.

At the University of Dundee, you'll study in a welcoming city on Scotland's east coast, known for its history, culture, and vibrant mix of cafes, restaurants, shops, and bars.

Dundee was named the best place to live in Scotland for under 35s (The Times 2026). Many students find living costs lower than in other UK cities, while excellent road and rail links make travelling easy.

Since 1881, the University has been transforming lives and is recognised globally for strengths in life sciences, medicine, dentistry and engineering.

Student Services provide support throughout your studies, from academic guidance to wellbeing advice.

You'll graduate career-ready from a university ranked 2nd in Scotland for graduate prospects (The Guardian 2026).

With over 150 clubs and societies, from mountaineering to musicals, there's something for everyone.

All student accommodation is self-catered, with furnished en-suite single rooms. New full-time undergraduate students are guaranteed accommodation for their first year (T&Cs apply).