Marketing BSc (Hons)

This programme prepares you for a professional career in marketing management. It introduces you to key subjects of marketing including economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility.<br/><br/>The programme adopts a unique practice-based perspective on the topic, focusing on the applicability of theory to everyday marketing activities, and prepares you for an industry career with a strong emphasis upon employability. The programme is designed for students seeking a career in marketing research, marketing management, new product development, brand management, advertising practice and any marketing-related role.