BA Business Management (Marketing)

Navigate your journey to success with this degree which develops the knowledge and skills needed to manage, lead, and promote businesses through marketing.

This degree - a pathway of Greenwich’s BA (Hons) Business Management degree - offers you a comprehensive exploration of business strategy and business functions as well as developing capabilities for leading teams and managing and promoting contemporary organisations through marketing skills.

You’ll be taught at our stunning Greenwich campus and will take a number of specialist modules allowing you to explore, in depth, a variety of areas of marketing. Our digital marketing suite, for instance, provides the authentic experience of working in a marketing or advertising agency. It’s perfect if you’re taking part in a group project, as you can bounce ideas off each other using the latest interactive Mersive software. You will also have a chance to apply for a work placement to get real-world work experience.

Our graduates go on to a variety of careers across the private, public, and voluntary sectors - including in start-ups, and social enterprises. They also thrive in a diverse array of thrilling marketing roles, including as brand and marketing managers, content and digital marketing specialists and market research analysts. Whatever your goals, an exciting path to success begins here!

What you should know about this course


• Learn about organisations’ structures, functions and governance and use this to understand how to address - ethically and sustainably - organisational challenge and opportunity.



• Discover the role of marketing - including core theories, principles, tools, and techniques - in making rational and informed marketing decisions in a global business context.



• Develop skills related to marketing data analysis, digital software usage, and creative content strategies.



• Study at our beautiful Greenwich campus, a UNESCO World Heritage Site, situated in London.



Looking to transfer from another university?

We welcome applications from students wishing to transfer into year 2 or 3 with prior degree level study from another institution.
Please note that the information on this page is for the full-time 3-year course and any accreditation(s) listed will only be available for eligible students completing the full course. The modules available for transfer students will depend on an individual’s previous study.

Find out more on our Transfer students information page at https://www.gre.ac.uk/study/apply/transfers

The University of Greenwich empowers students to live life as the main characters of their own story, discovering new talents, building skills and developing their independence as part of an inclusive and supportive community.

With three well-connected campuses situated across London and Kent, you'll certainly find the right backdrop to channel your main character's energy. Together, these campuses provide the platform for a diverse and continually evolving community.

Most famous is Greenwich Campus. With its iconic view and cameo in Marvel's Thor, Greenwich Campus is a UNESCO World Heritage Site right on the River Thames, just a few miles from the heart of London.

Avery Hill Campus offers students a relaxed environment in the leafy London neighbourhood of Eltham and is only 30 minutes by train from central London. Everything is on-site and there are many students living on campus so it's a lively place to be.

Medway Campus is a historic site with redbrick buildings in north Kent. Students live, work and socialise on-site. There's a shopping centre across the road and the train to London takes 45 minutes.

There are hundreds of degree courses to choose from in a wide range of disciplines. Many courses offer a placement year option, giving you the chance to gain career-enhancing industry experience. There are also opportunities to earn while you study with the Student Job shop scheme.

Register your interest at the University of Greenwich today.