BA Events Management & Innovation

If you're a people person with excellent organisational skills, this course could be your first step towards a successful events management career.

This events management degree helps you understand how to design, finance, market and evaluate events of all scales in an industry worth over £70 billion in the UK. You’ll study in London, near to world-class event venues such as the ExCeL Centre, O2 Arena, and the Olympic Stadium.

The course offers modules in entrepreneurship and innovation (many of our graduates go on to set up their own businesses and if you want to do that while you study with us, we can support you!); event experience design; digital marketing; cultural and corporate events; and leadership. These areas give you the skills and knowledge you need to create successful music, cultural, sports or corporate events. You will also organise one event per year of study on the full-time degree - don't worry, we'll teach you how to do it - and you'll also get more hands-on experience through the chance to volunteer or get work experience on live events with our wide range of contacts across London and beyond.

This degree has been formally recognised by the Institute of Event Management (IEM) through their Higher Education Course Recognition Programme, aligning our academic approach with key industry standards.

Popular areas for events management careers include corporate events, festivals, cultural and music events, charities, weddings, and conferences, as well as hospitality, tourism, marketing, and PR.

What you should know about this course


• Hear from industry professionals by attending workshops, events and socials and meet like-minded people with our student societies.



• Study at our beautiful Greenwich campus, part of a UNESCO World Heritage Site, situated in London.



• Recognised by the Institute of Event Management (IEM), giving you a qualification aligned with professional industry standards.



• Entrepreneur-minded? Get help from our ‘Generator’ to transform your business idea into reality - from the ground up they can help you start, scale and grow your idea.



Looking to transfer from another university?

We welcome applications from students wishing to transfer into year 2 or 3 with prior degree level study from another institution.
Please note that the information on this page is for the full-time 3-year course and any accreditation(s) listed will only be available for eligible students completing the full course. The modules available for transfer students will depend on an individual’s previous study.

Find out more on our Transfer students information page at https://www.gre.ac.uk/study/apply/transfers

The University of Greenwich empowers students to live life as the main characters of their own story, discovering new talents, building skills and developing their independence as part of an inclusive and supportive community.

With three well-connected campuses situated across London and Kent, you'll certainly find the right backdrop to channel your main character's energy. Together, these campuses provide the platform for a diverse and continually evolving community.

Most famous is Greenwich Campus. With its iconic view and cameo in Marvel's Thor, Greenwich Campus is a UNESCO World Heritage Site right on the River Thames, just a few miles from the heart of London.

Avery Hill Campus offers students a relaxed environment in the leafy London neighbourhood of Eltham and is only 30 minutes by train from central London. Everything is on-site and there are many students living on campus so it's a lively place to be.

Medway Campus is a historic site with redbrick buildings in north Kent. Students live, work and socialise on-site. There's a shopping centre across the road and the train to London takes 45 minutes.

There are hundreds of degree courses to choose from in a wide range of disciplines. Many courses offer a placement year option, giving you the chance to gain career-enhancing industry experience. There are also opportunities to earn while you study with the Student Job shop scheme.

Register your interest at the University of Greenwich today.