Advertising and Digital Marketing BA (Hons)

This programme brings together the disciplines of advertising and digital communications, recognising the integrated nature of contemporary marketing communications. It is designed to enable students to acquire the knowledge and skills for a career in advertising and digital marketing either client side or in creative agencies. This degree has an emphasis on academic underpinning as well as a high degree of creative and digital skills. Students will be expected to operate at a strategic campaign planning level, whilst also acquiring practical skills such as copywriting, video editing and basic digital design as well as a knowledge of and practical application of marketing technology.

The University of Hertfordshire will provide you with the skills needed for the modern workplace by delivering career-focused degrees. Herts consults with employers when designing courses and their facilities provide you with up-to-date, real-world experience, mirroring the careers and industries you'll work in after graduation.<br/><br/>You'll have the opportunity to take part in a range of co-curricular activities to help boost your CV, including an award-winning mock assessment centre.<br/><br/>Herts is a campus-based university spread over two sites with easy access to London, opening up a wealth of opportunities for placements, work experience, teaching and learning, as well as social and cultural experiences. It has a wonderfully diverse community of students and staff and offers a range of support services, from counselling to childcare, ensuring you can concentrate on studying and make the most of your time at university.