Global Media Management (Top Up) Bachelor of Arts (with Honours) - BA (Hons)

The BA Global Media Management course is an exciting one year level 6 top-up degree which provides students with a thorough understanding across core knowledge areas of business and management, building on their previous higher education studies. It offers a specialist focus on integrated communications, brand and media strategy in the context of global media management.\
The course caters for students who wish to add an international dimension to their education and who are aiming for a career in a global business market. It will provide students with well-rounded skills in business and management covering aspects such as international strategic management and global people management. It also offers a specialist focus on global media management, studying subjects such as integrated marketing communications, global brand and media strategy and social media analytics.