Marketing Management with Foundation Year Bachelor of Arts (with Honours) - BA (Hons)

The programme is designed to attract students who are passionate about pursuing specialist careers in Marketing, Advertising, and Digital Marketing.\
The core purpose of the programme is to enhance the employability of graduates through a combination of academic rigor, practical application, and creative innovation. It is underpinned by the teaching, research, and extensive industry links of the Marketing group and enriched by opportunities to work on live industry projects. The programme emphasises both a deep academic understanding and the practical application of marketing, preparing graduates to thrive in a fast-evolving global marketplace.\
Students will also have the opportunity to graduate with professional certifications from the Digital Marketing Institute (DMI), ensuring they are industry-ready and equipped with qualifications that are highly valued by employers.

BA (Hons) Marketing Management\
This programme is tailored to provide students with the strategic, analytical, and practical skills needed to succeed in marketing management, product development, service delivery, or market research roles. The curriculum progressively builds expertise across core fields such as marketing strategy, consumer behaviour, data-driven insights, and leadership, ensuring a well-rounded learning journey.

Key features include:\
A strong focus on data analysis and digital literacy to support informed decision-making.\
Opportunities to develop entrepreneurial capabilities for marketing in dynamic and competitive environments.\
Emphasis on customer experience management and loyalty strategies, ensuring graduates can drive brand success in competitive markets.\
Integration of digital marketing tools to meet the demands of an increasingly digitalised business landscape.\
Students will graduate ready to lead in roles that require strategic thinking, innovation, and strong analytical capabilities.\
Opportunity to attain DMI certification, ensuring students graduate with industry-recognised credentials that enhance their employability.