Communications, Advertising and Public Relations

BA Communications, Advertising and Public Relations explores how organisations, brands and institutions connect with audiences in an increasingly complex media landscape. Combining academic study with practical application, the course examines the role of communication in shaping opinions, building relationships and influencing behaviour across local, national and global contexts.

Throughout your studies, you will engage with contemporary issues in media, communication, advertising and public relations, developing an understanding of how effective campaigns are conceived, planned and evaluated. You will learn to apply research, insight and strategic thinking to communication challenges, while exploring the ethical responsibilities of professional practice in a rapidly evolving digital environment.

Through creative projects, campaign development and industry-focused learning, you will gain experience of audience analysis, content creation, brand communication and integrated campaign planning. The course encourages both independent and collaborative working, helping you build confidence, professionalism and the ability to adapt to different communication contexts.

You’ll learn from lecturers whose work shapes national and international understandings of media and communication – our research is ranked 7th in the UK (Complete University Guide 2026) and 95% of our research was judged to be ‘world-leading’ or ‘internationally excellent’ in the most recent Research Excellence Framework (REF21). This cutting-edge research underpins everything we teach, ensuring your learning is both relevant and impactful.

You will graduate with a range of work that demonstrates your creativity, critical thinking and practical expertise, alongside a strong understanding of the industries in which communication professionals operate. These skills will prepare you for a wide range of careers in advertising, public relations, marketing, digital media and related communication fields.

Leicester isn't just a top 25 UK university (Times Higher Education World University Rankings 2026), that's rated top 10 for student experience, twice (The Times and Sunday Times Good University Guide 2026 and The Daily Mail University Guide 2026). It's cutting-edge research, world-class facilities, an incredible network of expert teaching staff, a warm campus community, and a place to call home.

What's more, all Clearing applicants are guaranteed a place in Leicester's accommodation! Expect modern furnishings, speedy Wi-Fi and cosy lounge areas - all at a range of costs and sizes. To secure a spot, make sure you've completed your application before 1st September.

With a student body made up of Midlanders, Brits, and people from across the world, you're bound to make friends for life at Leicester. Whatever you're passionate about, there are plenty of opportunities to meet like-minded people, with over 150 societies including, Debating, Art, Bollywood, Archery & Tennis. Leicester is is also a student-friendly city. You've got music venues, bars, pubs & clubs all on your doorstep.