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There’s a natural connection between Journalism and Marketing and this course allows you to study both subject areas equally in a complementary experience, developing a critical understanding of the key concepts, theories and debates around both Journalism and Marketing.
In your first year, you’ll learn the basic skills of journalism across various platforms, helping you to develop the key professional skills utilised by journalists. By studying the principles of marketing and starting to look at consumers, digital marketing and technologies, you will be able to use infor...
There’s a natural connection between Journalism and Marketing and this course allows you to study both subject areas equally in a complementary experience, developing a critical understanding of the key concepts, theories and debates around both Journalism and Marketing. <br/><br/>In your first year, you’ll learn the basic skills of journalism across various platforms, helping you to develop the key professional skills utilised by journalists. By studying the principles of marketing and starting to look at consumers, digital marketing and technologies, you will be able to use information systems to manage and communicate information. <br/><br/>In your second year, youll use your developing journalism skills on digital and broadcasting platforms and take a deeper look at marketing communications and digital media including examining new and emerging technologies. <br/><br/>In your third year you will study a range of topics from crisis management and risks and crises affecting society to entrepreneurship and identifying opportunities for services and products. Youll also use all your knowledge and journalism skills in a final group project, developing a website on a subject of your choice. And there will be an extensive range of optional modules to choose from, led by staff who are specialists in their field. <br/><br/>The Journalism team have all worked in the industry. Theyve been involved in television, newspapers, radio, social media and PR. Among our teachers we have specialists in sports, political, environment and television journalism. Your tutors in the School of Business have a mix of research and industry backgrounds, so you will be learning from those involved in leading research in marketing, alongside those with practical expertise. <br/><br/>Youll develop and demonstrate a range of transferable skills necessary for successful career development and a lifetime of effective independent learning. You’ll fine-tune your independent thinking, analytical problem-solving and critical judgement. You’ll learn how to carry out independent research, to access and assess information, to communicate clearly and effectively, and to present findings in a professional manner.
Some courses vary and have tailored teaching options, select a course option below.
Course Details
Information
Study Mode
Full-time
Duration
Unknown
Start Date
22/09/2025
Campus
Main Site
Provider Details
Codes/info
Course Code
P5N5
Institution Code
L34
Points of Entry
Year 1
Scottish HigherQualification accepted. Contact Admissions Team for further information: study@le.ac.uk Access to HE DiplomaD:24 International Baccalaureate Diploma ProgrammePearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)DDM Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)Qualification accepted. Contact Admissions Team for further information: study@le.ac.uk GCSE/National 4/National 5English Language grade C/4 Pearson BTEC Level 3 National Diploma (first teaching from September 2016)Considered alongside other qualifications. Contact Admissions Team for further information: study@le.ac.uk Scottish Advanced HigherQualification accepted. Contact Admissions Team for further information: study@le.ac.uk Cambridge International Pre-U Certificate - PrincipalConsidered alongside other qualifications. Contact Admissions Team for further information: study@le.ac.uk Extended ProjectConsidered alongside other qualifications. Contact Admissions Team for further information: study@le.ac.uk Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)Considered alongside other qualifications. Contact Admissions Team for further information: study@le.ac.uk Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)Considered alongside other qualifications. Contact Admissions Team for further information: study@le.ac.uk Pearson BTEC Level 3 National Certificate (first teaching from September 2016)Considered alongside other qualifications. Contact Admissions Team for further information: study@le.ac.uk Pearson BTEC Level 3 National Foundation Diploma (first teaching from September 2016)Considered alongside other qualifications. Contact Admissions Team for further information: study@le.ac.uk Leaving Certificate - Ordinary Level (Ireland) (first awarded in 2017)Not Accepted A levelB,B,B |
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