Advertising & Digital Marketing BA (Hons)

Experiences are at the heart of this degree programme. As well as the regular guest speakers and industry visits you would expect, we work on real projects with real marketing budgets, operating as an extension of a marketing department even in the first year. Typically students are set a brief and then develop and pitch their concept. They then work within brand guidelines, sometimes appointing suppliers such as photographers or design agencies to deliver the project.<br/><br/>This is an exciting time to enter the marketing communication industry; advertisers have an ever-expanding choice of on and offline media to choose from to convey the messages they create. You will work across a wide range of digital platforms as well as traditional media as you develop and execute real campaigns as part of your programme. Culminating in a pitch to clients of a top global agency this is a very practical preparation for work in advertising and digital marketing roles.<br/><br/>As a student on the Advertising and Digital Marketing course, you will also have the opportunity to join the wider study trip to New York. The New York trip will give you the chance to network and go behind-the-scenes with advertising and marketing professionals at a range of different businesses. These usually include fashion brands, advertising agencies and financial institutions. <br/><br/>There is also the option to complete a year’s work placement to prepare you for your future career.<br/><br/>**Ranked 8th for Marketing in the UK according to the National Student Survey**<br/>Calculations are based on Office for Students data based on the average positivity measure across all NSS questions for CAH3 taught all modes, all levels, limited to HEIs.<br/><br/>**By studying at the University of Northampton, you can be sure that:**<br/>- You will experience student life at the University’s £330 million Waterside Campus. Come along to an Open Day and find out more.<br/><br/><br/>- At UON we guarantee a room in our Halls of Residence for all new full-time, first year students who apply and accept their room offer by June 2025 - and we wont ask for a deposit for September 2025**. <br/><br/><br/>- Students enrolling on this course at Northampton will be provided with their own brand new laptop** to keep at no additional cost. All sports clubs and societies are free to join at Northampton and every essential course text book is available via the library, meaning you won’t have to purchase copies. For more information on this visit our website (northampton.ac.uk/benefits).<br/><br/><br/>- Our expert academics teach in small groups supported with one to one assistance. Our academics and students form a tight bond, providing individualised support and guidance whilst challenging students academically.<br/><br/><br/>- Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd.<br/><br/><br/>**The Northampton Employment Promise**<br/>- In fact, we’re so confident in our careers and employability support that if you achieve at least a 2:2 degree and complete either our Employability Plus Gold programme or achieve a Changemaker Gold Certificate during your time studying with us, but still haven’t secured full-time employment 12 months after graduating, we will secure a three – six month paid internship for you or support you into postgraduate study.<br/><br/>✱ eligibility criteria apply. See northampton.ac.uk/student-life/accommodation/ for more information<br/>✱✱ eligibility criteria and terms and conditions apply. See northampton.ac.uk/benefits for more information

Discover a 21st-century education at the University of Northampton.<br/><br/>If you're anxious about the cost of your education, or finding a job after, look no further. Northampton's many student perks create opportunities for everyone, no matter what your background. To support students through their studies and beyond, undergraduate students receive a free laptop, funded field trips, free sports and societies through the Students’ Union, in addition to discounts on gym & leisure activities, refer to UON website for further information. What's more, if you've achieved a 2:2 or above, have completed one of their flagship awards and find yourself unemployed six months after graduating, you're guaranteed six months careers support, followed by the offer of a paid internship!<br/><br/>You'll also be immersed in first-class teaching, exciting modules and career-relevant learning. Analyse crime scenes and real-life cases in Forensic Psychology. Step into Shakespeare's Globe, Victorian London and the Wild West in English. Test your problem-solving skills with international business models in Finance. And beat your personal best in Sport and Exercise Science.<br/><br/>Your future awaits!