Consumer Behaviour and Marketing with Foundation BSc (Hons)

This BSc Consumer Behaviour and Marketing with Foundation course enables you to develop core academic skills and understand how consumers think, and how this is essential to marketing and the formulation of policy.<br/><br/>The foundation year will provide you with the skills and knowledge to succeed at university. You’ll develop core skills in academic study, writing and research.<br/>Your subject-specific studies will focus on basic principles in:<br/>- mathematics<br/><br/><br/>- business management<br/><br/><br/>- economics<br/><br/><br/>- psychology.<br/><br/><br/>- <br/><br/><br/>After successful completion of your foundation year, youll progress onto our three-year BSc Consumer Behaviour and Marketing degree, which was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School.<br/><br/>In the final year, you will have the option of completing a marketing consultancy project linked to a live organisation, or an applied independent research project in an area that youre passionate about. Recent projects have explored consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.<br/><br/>This course is recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree, enabling graduates to receive exemptions from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification, or exemptions from all but two CIM modules for the Diploma in Professional Marketing qualification or Diploma in Professional Digital Marketing.<br/>For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/foundation-programmes-ug/bsc-consumer-behaviour-and-marketing-with-foundation

There are so many reasons to choose the University of Reading in Clearing this year. Join a diverse and supportive community where lecturers will inspire you with their discoveries and guide you in making your own. Reading’s award-winning parkland campus offers the spaces and places you need to make the most of your studies and student life.<br/><br/>The University of Reading is a research-intensive university. It works with governments, international agencies, businesses, and charities to tackle some of the biggest problems facing the world today, such as climate change, heart disease, and international conflict.<br/><br/>Named The Sustainable University of The Year, 2025, this year Reading launched one of the UK's largest ever undergraduate scholarship schemes, designed to develop future Global Sustainability Leaders Scholarships. The scholarship offers £6000 per year (for up to 4 years of study) towards living expenses and will be available to apply to, for those entering Clearing and who meet the scheme's criteria. With over 150 clubs and societies, Reading knows how important life is beyond your studies too and with the student union in the heart of the campus, there's little doubt making the University of Reading your first call in Clearing will be one of the best decisions you ever made.