Consumer Behaviour and Marketing with Placement Year

We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.

This course brings together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. The University of Reading is ranked 14th in the UK for Marketing (Complete University Guide, 2024). While you study, you will have the opportunity to gain insights from outside speakers from industry.

This course is recognised by the Chartered Institute of Marketing (CIM) as an Accredited Degree, enabling graduates to receive exemptions from all but one module of the Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification, or exemptions from all but two CIM modules for the Diploma in Professional Marketing qualification or Diploma in Professional Digital Marketing.

You'll undertake a one-year placement between the second and final year, either in the UK or abroad. Organisations are increasingly looking to employ graduates with a comprehensive set of relevant knowledge and skills and this course offers an ideal opportunity to gain or build on existing experience. Recent students have undertaken placements with companies such as BMW, Microsoft, Disney, L’Oréal and Samsung.

For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/marketing-ug/bsc-consumer-behaviour-and-marketing-with-placement-year

There are many reasons to choose the University of Reading. Join a diverse and supportive community where lecturers inspire you with their discoveries and guide you in making your own. Reading’s award-winning parkland campus offers the spaces you need to make the most of your student life.

The University of Reading is a research-intensive university. It works with governments, international agencies and charities to tackle the biggest problems facing the world today, such as climate change, heart disease, and international conflict.

Named The Sustainable University of The Year, 2025, Reading launched one of the UK's largest ever undergraduate scholarship schemes, designed to develop future Global Sustainability Leaders Scholarships. The scholarship offers £6000 per year towards living expenses and will be available to those entering Clearing that meet the criteria. With over 150 clubs and societies, Reading knows how important life is beyond your studies and with the student union's in the heart of the campus, making the University of Reading your first call in Clearing will be one of the best decisions you ever made.